A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
On-Demand Webinar TikTok vs. Instagram: Which Channel Performs Best for Every Beauty Category? About the Webinar TikTok vs Instagram: Where Beauty Categories Win on Social You’ve seen the headlines: TikTok is outperforming Instagram for beauty. But is that true for every product category? Not every beauty category generates the same media impact across social channels. […]
Featured Content
A guide to understanding beauty category trends and leveraging data for your marketing strategy Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many brands are venturing into new markets to […]
Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
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On-Demand Webinar Beyond Followers: Exploring Instagram’s Influence on Brand Performance Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current […]
In the dynamic landscape of high-street makeup brands, the pursuit of excellence is never ending. Understanding your brand’s global standing is an essential asset in navigating this ever-evolving market. Do you have insights into both your local and global competitors? To maintain a strategic advantage, understanding your position in relation to other brands is crucial. […]
Discover the secrets behind the success of premium makeup brands in February 2023! Our data brief dives deep into their performance, highlighting the influential Voices that drove Media Impact Value™ (MIV®) across various divisions in the beauty category. We’ve analyzed the top brands in the makeup industry, providing an overall ranking to showcase the leaders. […]
Once upon a time, being featured in the glossy pages of a print magazine was the holy grail of beauty brand PR. While those features are still valuable, beauty brands today have a much more complex media landscape to contend with. Knowing how to increase media coverage to overcome this hurdle is now critical. To […]
Consumer skincare habits are evolving. Thanks to social media and greater access to information, younger people are building skincare routines earlier, while ageing demographics are investing more in corrective care. The result? The global skincare market is expected to grow to more than $467.8 billion by 2036. Skincare brands that understand how to ride this […]
A guide to understanding beauty category trends and leveraging data for your marketing strategy Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many brands are venturing into new markets to […]
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
Wary about the validity of today’s APAC marketing predictions? You’d be forgiven for any trepidation. The region has experienced its share of challenges in the past few years. as COVID shuttered businesses and consumer confidence plummeted. The latest IMF regional report notes China’s growth slowed in 2022 as a result of zero-COVID measures. Russia’s invasion […]
Why track category and beauty product performance? Consumer trends and marketing activity throughout the beauty industry are constantly evolving. Is it any wonder, when you consider the sector’s vast amount of categories? Beauty product performance tracking can become a minefield. Skincare, for instance, was the leading beauty category in 2022. It accounted for 41% of […]
On-Demand Webinar Boost Your Beauty Consumer Insights with Product Category Data Is this webinar for you? Beauty Consumer Insights: Learn How to Leverage Them for Your Brand Do you ever wonder how your product category impacts consumer trends? Perhaps you want to compare your top-performing makeup or skincare products to those of your competitors. Either […]
We’ve already determined the cream of the crop for skincare and brushed up on the most impactful makeup players. Today, we’re making our way through the delightful mist of fragrance brands that topped our Media Impact Value™ (MIV®) ranking in S1. From timeless classics like Chanel No.5 to more recent efforts like YSL’s Black Opium […]
To deliver a successfully marketing strategy, makeup brand campaigns must begin on the right foundations. Luckily, when it comes to foundations, we’ve got you covered. How, we hear you ask? With data. Data in the form of our Business of Beauty report. This report is jam-packed with insights. It includes an analysis of over 700 […]
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On-Demand Webinar Launchmetrics Solutions: How To Enhance Your Brand Performance to Keep Up with the Beauty Consumer? Is this webinar for you? Enhance Your Brand Performance to Drive Growth With an influx of new brands, products and celebrity collaborations in the past year, it’s becoming increasingly difficult for brands to keep up and respond to […]
Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide array of industries gather to showcase their most anticipated works. While the event is centered around movie-focussed talent, the Cannes Film Festival is also considered a key event in the FLB […]