A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
On-Demand Webinar TikTok vs. Instagram: Which Channel Performs Best for Every Beauty Category? About the Webinar TikTok vs Instagram: Where Beauty Categories Win on Social You’ve seen the headlines: TikTok is outperforming Instagram for beauty. But is that true for every product category? Not every beauty category generates the same media impact across social channels. […]
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A guide to understanding beauty category trends and leveraging data for your marketing strategy Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many brands are venturing into new markets to […]
Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
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Karen Wazen generated $1.3M in MIV® for Pantene Arabia across just 5 posts.
During Covid-19, the majority of the global industries took a hard hit as the world came to a standstill; stores closed down, production and manufacturing paused and sales decreased. The beauty industry, in particular, was heavily affected according to our latest report Marketing Reset: A Data Snapshot of the Beauty Industry, suffering the highest year-on-year […]
(LUXURY, PREMIUM AND MASS MARKET SECTORS) Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created an industry-specific analysis. Whilst the worlds of fashion, luxury and beauty frequently cross over, the marketing strategies that […]
A BEST PRACTICE GUIDE THAT WILL IMPROVE YOUR RELATIONSHIPS WITH INFLUENCERS Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. Most brands in the fashion, luxury, and beauty […]
Over the past 6 years at Launchmetrics, we have closely examined the influencer marketing landscape, and year after year, we’ve talked to numerous brands and influencers to better understand how the growing prevalence of influencer marketing has impacted the Fashion, Luxury, and Beauty industries. This year, was unlike any other. With the impact of a […]
Recently, our CMO, Alison Bringé hosted our webinar on How to Adapt Your Influencer Strategy for the new Industry Climate in partnership with The Digital Brand Architects and guests Reesa Lake and Jennifer Lake. Reesa Lake is a Partner and Executive Vice President at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, […]
As we adapt to the new normal, many of us find ourselves experimenting with at-home beauty trends, as a response to salon and spa closures. While the fashion and luxury industries are being hit more severely by the pandemic, the global beauty industry has grown every year and has proved to be more resilient to […]
At Launchmetrics, we always try to provide industry insights with the aim of sharing news, information, and innovation of which the beauty industry, and beyond, is the primary focus. In this article, we have therefore gathered some of our key content to create a beauty reading list in the hopes that this will provide a […]
Welcome to the latest installment of #KnowYourMIV. This month, we examine the success of press trips, by looking at the case study of Mega Influencer, Tamara Kalinic, and her time in Courchevel with Laura Mercier, for the launch of their Silicone Free Pure Canvas Primer. Tamara has been named as one of TIMES’ Top 100 […]
Welcome to our new five-part blog series, where we focus on the different Voices influencing customer journeys. In this first installment, we will be focusing on the value that an Owned Media strategy can bring to a brand, through the example of the haircare industry, using a comparative case study of two household names, Kérastase […]
In what would typically seem like an unusual pairing, MAC Cosmetics recently announced their collaboration with the Barbie team to create the “perfect pink lipstick.” However, these kinds of partnerships have slowly become the norm as more and more brands want to cash in on the billion-dollar beauty industry. From Colourpop x Sailor Moon to […]
The Celebrity Voice is becoming increasingly crucial for brands to achieve maximum awareness worldwide and reaching new audiences. In this data brief, we take a look at how Clinique leveraged actress Emilia Clarke as Clinique’s first-ever global brand ambassador by analyzing the top online and social media posts, as well as which Voices had the […]
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As the beauty industry has continued to grow in popularity, so has the market for skincare. Not only have we seen a rise in beauty gurus showing off their makeup skills, but ‘skinfluencers’ have also started to take the online world by storm. And, most of the brands making waves in the skincare space happen […]
What it means to be a beauty brand has completely changed over the last few years. Thanks in part to the rise of influencer marketing and beauty gurus, as well as digitally-native brands, also known as v-commerce, that have managed to lucratively innovate in the beauty space. This has forced traditional beauty brands to rethink […]