A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
On-Demand Webinar TikTok vs. Instagram: Which Channel Performs Best for Every Beauty Category? About the Webinar TikTok vs Instagram: Where Beauty Categories Win on Social You’ve seen the headlines: TikTok is outperforming Instagram for beauty. But is that true for every product category? Not every beauty category generates the same media impact across social channels. […]
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A guide to understanding beauty category trends and leveraging data for your marketing strategy Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many brands are venturing into new markets to […]
Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
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In the month of March, Anastasia Beverly Hills generated a total MIV® of $79.5M.
A SPECIAL FOCUS ON FASHION, LUXURY, AND COSMETICS. ALL YOU NEED TO KNOW ABOUT THE LANDSCAPE OF THIS DIGITAL MARKETING PRACTICE IS IN OUR 5TH ANNUAL REPORT. The power of influencer marketing has become undeniable over the last few years, and in order to understand the true value this digital marketing practice is bringing brands, […]
In our previous #KnowYourMIV article, we discussed the stellar impact that Mega Influencer Xenia Adonts had throughout fashion month. In this installment, we will be looking at the power of a collaboration between brands and influencers, to examine how these voices are a key tool for generating high levels of media impact during campaign partnerships. […]
Over the past few years the beauty industry has boomed, our feeds filled with how-to videos, makeup tutorials and seemingly endless types of face masks. Beauty influencers have also dominated social media, with ‘gurus’ such as Jeffree Star amassing almost 15M followers on his YouTube channel alone. Now, viral beauty products are constantly being released, filmed […]
In the month of January Fenty Beauty racked up more MIV™ than any other brand in its category.
For our newest and first ever cosmetics-focused report, Beauty Redefined: How Digital Marketing Is Transforming the Cosmetics Industry, we’ve sat down with experts and beauty bloggers to gain a holistic view of the current state of the industry. Not only have we gathered insights from industry insiders, we’ve also broken down the data behind the digital […]
HOW DIGITAL MARKETING IS TRANSFORMING THE COSMETICS INDUSTRY The beauty industry has experienced a radical change over the last decade. Like with fashion and luxury, the dawn of social media – along with other digital innovations – is transforming the way consumers discover and shop for beauty brands, forcing marketing professionals to constantly innovate. From […]
Not all influencer events are created equal. Some make headlines but quickly disappear after the press release. Others quietly outperform expectations, driving product demand, capturing global attention and sparking long-term brand equity. But what separates the two? In the beauty industry, influencers have the power to make or break product launches and campaigns. Whether they’re […]
Each year on the first Monday of May, the Met Museum hosts one of the fashion industry’s largest affairs that attracts some of the most influential celebrities. Known as the Met Ball or Met Gala, the evening is hosted to fundraise and celebrate the Costume Institute. This year, to celebrate the newest exhibition – Heavenly […]
Awards season is officially over and while we spent the night honoring the best talents and films from the industry, we’re still reminiscing about all the beautiful, elegant, and daring fashion moments that happened on the Oscars red carpet that happened only a couple of weeks ago. As this year’s Academy Awards ceremony marks its 90th year, […]
Content marketing is not what it used to be. Gone are the days when brands could post pretty pictures on Instagram and call it a strategy: now, consumers want to be engaged with in ways that are unique, authentic, valuable and culturally relevant. Brands need to be on their toes, meeting audiences where they are […]
Beyond developing technology for beauty devices, brands are using digital media to engage the consumer in new ways.
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
Digital marketing trends on social channels, and even in stores, are changing the way the beauty industry interacts with and lures consumers.
The beauty and cosmetics industry has undergone the most dramatic change than any other industry with the increase in Influencer Marketing in Today’s world.