Find out which are the most effective tactics, channels, and KOLs for your brand in China. Discover key industry insights, as well as tools and content resources to dig deeper into your China marketing strategies.
Is your brand tapping into Xiaohongshu (RED) as a way to reach the Chinese market? China remains a key growth region in 2026. Overall, GDP is forecast to grow by 4.8%. And China’s fashion market is expected to grow by about 1–3%, making it one of the few major regions with positive low-single-digit growth, even […]
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Looking to increase your Media coverage in China? You’re in luck, as the Chinese market has become increasingly important to international Fashion, Luxury, and Beauty (FLB) brands. Not only is China’s economy a huge opportunity – it’s one that continues to grow: According to a November 2022 report by Bain & Co, Chinese shoppers will […]
If you haven’t jumped on Xiaohongshu, it’s time to get acquainted. From humble beginnings, this app has become Chinese social media’s go-to destination for lifestyle content and social shopping. The platform is wildly popular with young Chinese women in particular. It’s no wonder that some 140,000 brands are using it to connect with consumers in […]
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Wary about the validity of today’s APAC marketing predictions? You’d be forgiven for any trepidation. The region has experienced its share of challenges in the past few years. as COVID shuttered businesses and consumer confidence plummeted. The latest IMF regional report notes China’s growth slowed in 2022 as a result of zero-COVID measures. Russia’s invasion […]
On-Demand Webinar APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness Is this webinar for you? Missing coverage? Using Google alerts to find your brand mentions? Manually calculating your media impact by comparing magazine rates? Spending hours to create monthly or campaign reports including all your online, print, and social media mentions? […]
On-Demand Webinar APAC Marketing: Building a brand and marketing plan with high ROI Is this webinar for you? Building a brand and marketing plan with high ROI The past year has seen various changes and new trends emerge in the fashion and beauty industry in Asia Pacific. Fill Out the Form to Watch the Recording! […]
Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the Fashion, Luxury, and Beauty (FLB) industries, consumers depend on KOLs (Key Opinion Leaders) for brand and product recommendations. While choosing the right KOL to collaborate with is the first step toward […]
How to make a marketing impact at Singles’ Day Double Eleven (also known as Singles’ Day) has become the biggest shopping festival in the world, with sales now overshadowing Black Friday and Cyber Monday combined. So, what exactly is Double Eleven? And why are Double Eleven campaigns so crucial for China marketing? For luxury brands […]
The digital retail landscape in China is shifting. Social commerce is quickly eating away at the market share of traditional e-commerce giants, with Douyin at the fore. No longer just about generating brand awareness, content on Douyin stands to directly drive sales and conversions thanks to its superior e-commerce functionality and inbuilt Douyin Pay service. […]
After years of development, KOL marketing has been expanding. At the same time, many brands working with agencies or MCNs in China are given large lists of influencers to choose from. Sometimes this can become overwhelming as there are many options. Brands often have a hard time understanding who the best influencers to work with […]
On-Demand Webinar Launchmetrics Solutions: How to Measure the Effectiveness of your Marketing Strategy in China Is this webinar for you? Measure the Effectiveness of your Marketing Strategy in China Whether you’re an established brand with extensive experience in marketing in China or have just entered the market, understanding the performance of your local campaigns will […]
Douyin, the Chinese version of TikTok, is becoming increasingly popular. In 2021, ByteDance (the platform’s developer) released data showing that the MAU (monthly active users) exceeded 850 million, with 130 million new content creators by the end of the year. This growth is largely in part due to the recurrent pandemic in China. Watching Douyin’s […]
On-Demand Webinar Launchmetrics Solutions: How to Tap Into the Chinese Market? Is this webinar for you? Entering the Chinese market? Struggling to find the right metrics to measure your local performance? Looking for KOLs to collaborate with? Watch the live demo recording to learn: What to Expect From This Webinar Welcome to Launchmetrics Solutions A […]
The coronavirus pandemic has made life difficult for many brands. Offline activities stopped in many cities, and even express delivery services have been affected. Products cannot be delivered smoothly, and sales have suffered a severe decline. Some brands reported a drop of at least 30% in volume since the outbreak. As a result, online social […]
In recent years, consumers’ choice of skin care products has not only relied on brand publicity and word-of-mouth effects and reputation. More consumers and KOL choose to start with ingredients and rationally analyze the pros and cons of a skin care product. In the selection of specific skin care effects, whitening and anti-aging functions have […]
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It seems that in the blink of an eye, the end of Q1 2022 is already upon us – no doubt due to the amount of high-quality beauty KOL campaigns we’ve been privy to. Beauty brands have certainly been busy so far this year! So, among these KOL marketing campaigns, which have garnered the most […]
Chinese New Year is a historically significant holiday. Its significance reaches all around the world, with United States Congresswoman Grace Meng introducing a new bill to make Chinese New Year a federal holiday in the U.S. Naturally, brands from various industries are keen to capitalise on any opportunity to increase sales – and holidays are […]