Understand exactly where your brand stands against the competition with our expert guides on how to benchmark your performance across Media, Influencers, Celebrities, Partners and your Owned Media. Learn how top Fashion, Lifestyle and Beauty brands use data-driven competitive insights to identify gaps, react to competitor strategies and turn benchmarking into a clear roadmap for brand growth.
Market positioning changes as brands grow. As Fashion, Lifestyle and Beauty (FLB) brands enter new markets, expand into new product categories and reposition themselves to reach wider audiences, their competitive landscape around them can change. In fact, the brands they once measured against may no longer be the only ones shaping their market position. This […]
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Launching your brand in a new country is no easy feat. Right after launch, PR and marketing teams must be able to answer the question: is our strategy already working in this new market? In the early phases of expansion, tracking and benchmarking your brand performance can reveal early signals about how your strategy is […]
The Brand Competitive Benchmarking Template Made for Executive Reporting Sales performance tends to dominate boardroom conversations. While revenue, units sold and retail performance are critical indicators of short-term growth, marketing and PR teams often need a clearer way to demonstrate the business value of their activities. That’s why many brands are turning to brand performance […]
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Market positioning changes as brands grow. As Fashion, Lifestyle and Beauty (FLB) brands enter new markets, expand into new product categories and reposition themselves to reach wider audiences, their competitive landscape around them can change. In fact, the brands they once measured against may no longer be the only ones shaping their market position. This […]
Fashion, Lifestyle and Beauty (FLB) brands have become increasingly sophisticated at measuring and reporting their own marketing activities. Yet marketing leaders still struggle to answer a wider question: how does their brand compare to its competitors and where do they sit in the wider industry? This is where industry benchmarking comes in. 43% of C-Suite […]
Competitive benchmarking answers one of the most important questions in Fashion, Lifestyle and Beauty (FLB): are we actually outperforming our competitors? Most brands still judge marketing and PR success by the sales figures presented in the boardroom. Only the problem is that sales can be a lagging indicator. Brand performance data on the other hand, […]
Beauty Competitive Benchmarking Gives Your Brand Early Momentum Signals that Sales Alone Can’t Commercial figures tell you what happened, but brand performance indicates whether you’re building long-term sustainable growth. As beauty brands expand across categories, markets and consumer groups, understanding brand visibility is critical to understanding competitive position, market share and future growth opportunities. A […]
The Brand Competitive Benchmarking Template Made for Executive Reporting Sales performance tends to dominate boardroom conversations. While revenue, units sold and retail performance are critical indicators of short-term growth, marketing and PR teams often need a clearer way to demonstrate the business value of their activities. That’s why many brands are turning to brand performance […]
Launching your brand in a new country is no easy feat. Right after launch, PR and marketing teams must be able to answer the question: is our strategy already working in this new market? In the early phases of expansion, tracking and benchmarking your brand performance can reveal early signals about how your strategy is […]