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    The Complete Guide for Digitizing Your Product and Collection Launches.
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  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty.
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Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content HUB

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the fashion, luxury, and beauty sectors.

Data Analysis & Insights

Focused data analyses of campaigns, product launches and events such as Fashion Week to our monthly #KnowYourMIV series.

What is Media Impact Value™ or MIV®?

Chinese New Year 2021: Fashion, Beauty and Luxury Campaigns

When Fashion and Politics Intersect: A Data Analysis of the Biden-Harris Inauguration

#TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé

Karlie Kloss x Adidas: A Data Analysis of the Campaign Performance

#KnowYourMIV: Addison Rae x American Eagle

Featured Resources Collection

The New Beauty Rules

The step-by-step process for organizing impactful virtual events and digitizing your collections next season

Covid’s Athleisure Boom

3 Competitive Benchmark Metrics that Matter to Analyze Brand Performance

Forrester's Thomas Husson Talks Why Brand Equity Matters More Than Ever

#KnowYourMIV: Jessica Wang x Armani Beauty