Find focused data analyses of marketing campaigns, product launches and events to gain insight into how to improve your own data and analytics processes
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
Featured Content
Have you ever found yourself constantly checking your brand’s social media, hoping to see your latest launch take off? Or maybe you’ve seen a product launch so perfectly executed that it seems like everyone in your feed is talking about it? A strong product launch campaign does more than drive immediate sales. It builds brand […]
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences. This year’s event at Levi’s Stadium was no exception, drawing 124.9 million viewers and becoming the second-most watched telecast in U.S. history as the Seattle Seahawks […]
Subscribe to our newsletter to receive the latest industry content straight to your inbox
The Latest Content
The Red Carpet Moments Defining Cannes 2026 The Cannes Film Festival 2026 officially opened on the French Riviera, bringing together leading figures across the film, entertainment and fashion scene for one of the year’s most influential cultural moments. From premieres and red carpet appearances to luxury brand partnerships, worldwide conversation had once again begun around […]
From sculptural silhouettes to gilded glamour, this year’s Met Gala captivated global attention. The Met Gala 2026 cemented its status as fashion’s most extravagant night of the year, where celebrity, craftsmanship and artistic expression converge. This year’s “Fashion Is Art” dress code showcased the identity, creativity and cultural relevance of the leading brands today. Between […]
Each April, the desert outside Indio, California becomes one of the most-watched places on earth. Coachella draws more than 125,000 people per day—artists, fans, creators and brands converging on the same grounds for what has become far more than a music festival. It is one of the few moments where music, fashion and brand storytelling […]
Inside the L.L. Bean Marketing Strategy As outdoor brands navigate a tougher 2025 marked by economic slowdown and shifting consumer behavior, sustaining lasting brand value has become a real challenge. L.L.Bean has defied this trend, maintaining steady performance and achieving an average 33% Media Impact Value® (MIV®) growth over the past three years in the […]
The beauty industry is navigating a tricky balance right now. Market growth is slowing and consumers are increasingly skeptical of traditional marketing campaigns. McKinsey’s latest State of Beauty report makes it clear: “brand marketing can help rebalance the scales, but only if beauty players can be truly original.” At the same time, according to a […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
Sportswear Campaigns Driving Value Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets, audiences, and product categories. Yet many brands lack the visibility to measure global performance, benchmark against competitors, and identify where and how to invest for maximum […]
Unlock the key insights driving the beauty industry in 2025. The beauty industry continued to grow in S1 2025, demonstrating expansion across all core categories. But in a landscape defined by rapid innovation and constant brand entry, it’s the players that tune into cultural shifts, the platforms driving discovery and the Voices that resonate who […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
Every summer, Wimbledon becomes a cultural epicenter where sport, tradition and fashion come together. For Fashion and Lifestyle brands, these courtside appearances represent significant strategic investments, but which ones delivered championship-level returns? To understand the real winner of Wimbledon 2025, we examine these moments through the lens of Media Impact Value® (MIV®): Launchmetric’s proprietary metric that assigns dollar […]
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations, market fragmentation, and a growing demand for performance-driven strategies. This report delivers exclusive insights from 2024, breaking down how the industry is moving, which brands are leading, and where future growth lies. Backed by real-time data and expert analysis, it […]
Rhode’s $1 billion acquisition by e.l.f. Beauty marked a major milestone for the beauty brand, making headlines and flooding social media. Just weeks later, Rhode named “Babygirl” actor Harris Dickinson as its first ever male ambassador—or “Rhode Boy” as they say—a move placing the brand within inclusive beauty and celebrity relevance. But to understand how a […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
Decode the Media Impact Behind Fashion’s Most Influential Night: Met Gala 2025 The Met Gala 2025, the industry’s most extravagant night of the year, returned to the steps of the Metropolitan Museum of Art with even greater spectacle. Gathering Hollywood’s elite, fashion’s top designers and the cultural icons of today, this year’s edition reached new […]
Discover the driving forces behind the red carpet performance for brands The cinematic world’s most iconic event returned to the French Riviera this year, and once again, the Festival de Cannes did not disappoint. Against the glamorous backdrop of the Cote d’Azur, the 2025 event gathered iconic Hollywood stars in film, fashion and culture to […]