Find focused data analyses of marketing campaigns, product launches and events to gain insight into how to improve your own data and analytics processes
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
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Have you ever found yourself constantly checking your brand’s social media, hoping to see your latest launch take off? Or maybe you’ve seen a product launch so perfectly executed that it seems like everyone in your feed is talking about it? A strong product launch campaign does more than drive immediate sales. It builds brand […]
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences. This year’s event at Levi’s Stadium was no exception, drawing 124.9 million viewers and becoming the second-most watched telecast in U.S. history as the Seattle Seahawks […]
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In the dynamic landscape of high-street makeup brands, the pursuit of excellence is never ending. Understanding your brand’s global standing is an essential asset in navigating this ever-evolving market. Do you have insights into both your local and global competitors? To maintain a strategic advantage, understanding your position in relation to other brands is crucial. […]
The Fashion Industry is a highly competitive sector, and one brand that stands out in the world of High-Street Fashion is none other than Zara. Stay ahead of your competitors by delving into our Zara Benchmark, which delve’s into the brand’s performance in Q1 2023. Our evaluation analyzes the instrumental Voices and Channels that contributed […]
Discover the secrets behind the success of premium makeup brands in February 2023! Our data brief dives deep into their performance, highlighting the influential Voices that drove Media Impact Value™ (MIV®) across various divisions in the beauty category. We’ve analyzed the top brands in the makeup industry, providing an overall ranking to showcase the leaders. […]
When it comes to sportswear brands’ performance, the NBA Finals transcends being just a championship series. Instead, it serves as a dynamic platform, allowing brands to maximize visibility and captivate an engaged audience. At Launchmetrics, we analyzed this year’s top brand performers at the event, delving deep into their Voices and placements. As a result, […]
In a landscape characterized by economic uncertainty and the ever-shifting nature of consumer markets, the furniture industry stands strong with a project revenue of USD$766.2B in 2023 worldwide. What’s even more impressive is that the market is projected to experience a steady annual growth rate of 5.02% between 2023 and 2027. What sets apart the […]
Enhance your understanding of the active footwear industry with our comprehensive analysis. This in-depth insight examines the performance of five highly successful footwear brands. Furthermore, it delves into the influential Voices that have driven their Media Impact Value™ (MIV®). Through a meticulous examination of top-performing brands like Converse, Sketchers, Vans, Allbirds, and Superga, we identify […]
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
Sportswear Insights by Launchmetrics: a global sportswear industry analysis In this industry analysis, Launchmetrics has addressed the most pivotal questions within the rapidly evolving and ever-expanding industry of sportswear. By examining key trends, influential Voices, and successful brand strategies, this analysis sheds light on the industry’s evolution and significance in today’s dynamic consumer landscape. The […]
Are you looking to stand out from the crowd at design and furniture events? Our Salone del Mobile 2023 data report is the perfect tool to help you do just that. With this report, you can uncover the ranking of 10 performing brands and find out more about how two notable brands performed at the […]
Why track category and beauty product performance? Consumer trends and marketing activity throughout the beauty industry are constantly evolving. Is it any wonder, when you consider the sector’s vast amount of categories? Beauty product performance tracking can become a minefield. Skincare, for instance, was the leading beauty category in 2022. It accounted for 41% of […]
On-Demand Webinar The Sportswear Market Evolution: Trends Driving Consumer Engagement Is this webinar for you? Getting to grips with the latest sportswear trends At Launchmetrics, we understand the importance of data in informing and guiding your business decisions. That’s why we’re excited to explore the latest trends driving consumer engagement in the sportswear market. We’ve […]
Curious about your brand’s performance at Salone del Mobile Milano? Take a look at this 2022 ranking and stay tuned for the 2023 report to find out how you stack up against contemporary brands by MIV®. To stay ahead in the world of contemporary design brands, it’s crucial to keep a close eye on your […]
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On-Demand Webinar Boost Your Beauty Consumer Insights with Product Category Data Is this webinar for you? Beauty Consumer Insights: Learn How to Leverage Them for Your Brand Do you ever wonder how your product category impacts consumer trends? Perhaps you want to compare your top-performing makeup or skincare products to those of your competitors. Either […]
In the dazzling world of high-jewelry, brands are vying for the top spot in a fiercely competitive market. To shine among the rest, it’s essential to keep a watchful eye on your position in the global arena. Are you keeping tabs on your competitors both locally and worldwide? Without this crucial intel, you could be […]