Solutions
- Launchmetrics’ Brand Performance Cloud
  Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives.
  - Launch
    Maximize the usage of your brand assets with speed and efficiency and share your brand activations with high reach and ROI.
    
    Sample & Product Placement
    
    Event Organization
    
    Digital Asset Management
    
    Contact & Email Management
    
    Enterprise Sample Management
  - Metrics
    Measure your performance and benchmark brand initiatives against industry standards.
    
    PR Monitoring
    
    Brand Performance Benchmark
    
    China KOL Analytics
  - Industries
    
    Fashion & Retail
    
    Beauty & Cosmetics
    
    Luxury
    
    PR Agencies
Customers
- Our Clients
  Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights.
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- Case Studies
  - Kate Spade
  - Fendi
  - L.O.V Cosmetics
  - Alexa Chung
  - Lacoste
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- WHAT’S NEW?
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Content
- Content Hub
- Industry Resources
  - Launchmetrics Glossary
    Industry terms and definitions to stay updated.
  - Luxury Watches Ranking 2021
    A monthly performance analysis of top watch brands.
  - Digital Collections Guide
    The Complete Guide for Digitizing Your Product and Collection Launches.
- Featured content
  Download the guide
About Us
- Our Background
  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty.
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- About us
- Work with us
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Our Network
- GPS Radar
  The private fashion community where brands, media and retailers connect to share content.
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- Style Coalition
  The platform that helps influencers connect with top brands for campaigns & collaborations.
  See more
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Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content HUB

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the fashion, luxury, and beauty sectors.

Digital Transformation

A deeper understanding of how brands utilize today's ever-evolving technology to change the way they do business, and how these advancements are shaping the sector.

#LaunchmetricsProTips Chapter 4: Enhance your brand experience remotely and digitally

When Fashion and Politics Intersect: A Data Analysis of the Biden-Harris Inauguration

The Top 10 Fashion Tech Blogs To Follow

#LaunchmetricsProTips Chapter 3: Digitize & Manage your Perfect Seating Chart with Ease

#TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé

The 12 Trends and Predictions for 2021 From Fashion, Luxury and Beauty…

Featured Resources Collection

Whitepaper

The New Beauty Rules

Read the whitepaper

Webinar

The step-by-step process for organizing impactful virtual events and digitizing your collections next season

WATCH THE RECORDING

Data Briefs

Covid’s Athleisure Boom

Read the Data Briefs

Forrester's Thomas Husson Talks Why Brand Equity Matters More Than Ever

10 Key Takeaways from the Digital Performance Summit by Launchmetrics

A Brand Performance Definition from our CEO: What Impact Will it Have…