A deeper understanding of how brands utilize today's ever-evolving technology to change the way they do business, and how these advancements are shaping the sector.
Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
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Welcome to the era of omnichannel retailing. These days it’s not enough for brands to exist on multiple channels. They have to break down the borders between those channels, to create a truly seamless experience throughout the customer journey. In the realm of fashion e-commerce, that means having a consistent brand message across every touchpoint. […]
We’ve been hearing about the “see now, buy now” phenomenon and how it is changing the way consumers shop and how designers plan their collections.
A virtual event for marketing leaders redefining brand performance in the age of AI, this October 7
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Did you know that brands with a strong online presence can increase their revenue by up to 20%? According to a study by Deloitte, brands with a strong online presence can see an increase in their revenue by up to 20%. In today’s fast-paced digital landscape, a robust online presence is not just optional for […]
On-Demand Webinar Watches and Wonders 2024: Data and Insights by Launchmetrics Is this webinar for you? Discover the key data insights driving Watches and Wonders 2024 Curious about the trends and brand strategies shaping the luxury industry today? Understanding what drives Watches and Wonders, the pinnacle of luxury on the industry’s calendar, is an excellent […]
On-Demand Webinar The Luxury Watch Industry Today Is this webinar for you? Discover the trends and key strategies for the luxury watch industry in 2021 & beyond As the world begins to recover from the impact of COVID-19 and prepares to move forward with this new normal, Launchmetrics & Digital Luxury Group will present the […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to enhance your remote and digital brand experience. […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create a digital seating chart with ease! […]
As we enter 2021, it is clear that the ramifications of COVID will have a sustained impact on businesses in the fashion, luxury, and beauty industries. The acceleration of digital transformation as a direct result has meant that brands have been faster to adopt new technologies in order to operate more efficiently whilst working with […]
As we close off 2020 and start to prepare for the new year, it is hard not to ignore the unexpected changes that have occurred in 2020. Whilst there was no way of predicting what happened, everyone in the fashion, luxury, and beauty industries had to adapt their strategies in order to adjust to what […]
We were pleased to welcome Thomas Husson, VP, Principal Analyst at Forrester to our recent digital summit, Performance by Launchmetrics, which took place on November 5th. For his keynote session, Thomas spoke about brand equity and shared exclusive insights from Forrester on why brands need to measure consumer energy and present a holistic message, story, […]
On-Demand Webinar Rethinking and Transforming Your Business for the Future Is this webinar for you? Rethink Strategy to Meet Changes in Consumer Demand The pandemic has been a catalyst for changes in consumer behavior and with the decrease in discretionary spending, accessories brands face additional challenges of maintaining relevance, at the risk of slumps in […]
On November 5th, Launchmetrics hosted the first digital industry summit on brand performance where individuals in the fashion, luxury, and beauty industries were able to connect and network with peers, as well as hear from 27 experts from leading brands and organizations to discuss the future of brand performance. Throughout the day, guests were able […]
Both digital and traditional PR has become more and more intertwined, and this has only been accelerated by COVID. With so many different channels to reach consumers, and more increased consciousness into budgets spent on marketing activities due to needed cutbacks, determining PR ROI is perhaps more important than ever. In this new episode of […]
The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
The future of fashion week has been an increasingly hot topic in recent years. With fashion on the verge of a monumental transformation, accelerated by the recent pandemic, global fashion weeks and designers were forced to reimagine and rethink how their shows can amplify their collections in this new climate, without losing the value and […]
Luxury is often associated with heritage, exclusivity, and high ticket items – but the market has had to almost overhaul operations to meet new standards set by Covid, and demands set by consumers. The new luxury consumer cares about where their products are coming from and the messaging that a brand portrays – which has […]