A deeper understanding of how brands utilize today's ever-evolving technology to change the way they do business, and how these advancements are shaping the sector.
A QUICK GUIDE TO HELP PR TEAMS START USING GPS RADAR With the global Covid-19 crisis reaching a point of semi-stabilization, there is one thing that has become clear within the fashion, luxury, and beauty industries: the need to accelerate the digital transformation of businesses and optimization of digital collections. Adapting to the “new normal” […]
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Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
Welcome to the era of omnichannel retailing. These days it’s not enough for brands to exist on multiple channels. They have to break down the borders between those channels, to create a truly seamless experience throughout the customer journey. In the realm of fashion e-commerce, that means having a consistent brand message across every touchpoint. […]
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Covid-19 has changed the fashion industry, embracing enormous challenges within and outside of the system. With many supply chains thrown off-kilter and consumption on careful hold, experts say that the crisis of the industry is not only inevitable but also a chance for a new chapter. We connected with Stephan Rabimov to better understand the […]
According to statistics from the United Nations, the apparel industry consumes more energy than the aviation and shipping industry combined. Accounting for 10% of global carbon emissions, the fashion industry has been a big contributor to wastewater, greenhouse gas emissions, and textile waste due to lack of recycling or underutilization. Beyond waste and emissions, corporate […]
The market in Asia has continued to become a growing target for fashion, luxury, and beauty brands, as the opportunities seem lucrative and endless for companies wishing to capture more global spending. However, to achieve success, brands have to recognize that the same marketing formula they have applied to capture audiences in the west, can’t […]
At Launchmetrics, we are so excited to have you join our virtual Performance Summit, to take your marketing strategies to the next level, and really elevate your brand performance. Most of the industry has shifted its event formats to digital, rather than physical mediums, specifically in light of the ongoing global pandemic. With this, we […]
*Header image courtesy of Stockholm Fashion Week /Photographed by Christabelle Beaudry @lestreetedit The Swedish fashion industry is pushing for a digital and sustainable future in the hopes of setting a positive example by becoming the first completely fur-free fashion week. The industry itself had an annual turnover of 350 billion Swedish kronor or $40 billion […]
It’s time for the fifth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, we turn our focus to the influencer marketing industry and speak with Launchmetrics’ Influencer Marketing Manager, Gill Ryder. Gill walks us through […]
Instagram is the fastest-growing social platform today. With the majority of users ranging between the ages of 18-24. In 2018, Instagram had 1 billion active accounts. Brands are heavily invested in the social platform to reach a bigger audience and engage directly with clients and potential customers. With the vast traffic jamming Instagram, 200 million […]
On-Demand Webinar The step-by-step process for organizing impactful virtual events and digitizing your collections next season What to Expect From This Webinar Discover New Ways to Digitize Your Brand Experience The digitization process for brands within the fashion, luxury, and beauty industries has accelerated in recent months and events marketing has been faced with a […]
As the timeline for fashion weeks drew closer, and the repercussions of Covid saw no signs of slowing down, brands and fashion councils had to rethink the way they would present collections in 2020. Digital acceleration has sped up at an unprecedented rate thanks to the global pandemic, and even as restrictions ease, the future […]
It’s time for the fourth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, in light of accelerated digital transformation as a result of Covid, we speak with Chief Customer Officer at Launchmetrics – Tatiana Ferreira, […]
Alongside massive industry changes as a result of social and political changes globally, the format of trade shows in Germany as well as fashion week in 2020 have also seen a shift. Following on from other fashion weeks (such as London and Shanghai) who have made the move to digital, some presentations are choosing to […]
Last week, we announced that Forrester has named Launchmetrics as a Strong Performer, in The Forrester New Wave™: Influencer Marketing Solutions Report, Q2 2020. The report outlines and evaluates the most significant solutions within the influencer marketing space, providing vendors with a clear guide to help them find the best provider for them. Forrester measures […]
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A QUICK GUIDE TO HELP PR TEAMS START USING GPS RADAR With the global Covid-19 crisis reaching a point of semi-stabilization, there is one thing that has become clear within the fashion, luxury, and beauty industries: the need to accelerate the digital transformation of businesses and optimization of digital collections. Adapting to the “new normal” […]
Covid-19 has reshaped the way that the global population lives their lives, with people staying at home and large sporting events being canceled or put on hold for the foreseeable future. But, what does this mean for the sportswear industry, as brands miss out on key promotional platforms they would usually use to push their […]