A deeper understanding of how brands utilize today's ever-evolving technology to change the way they do business, and how these advancements are shaping the sector.
A QUICK GUIDE TO HELP PR TEAMS START USING GPS RADAR With the global Covid-19 crisis reaching a point of semi-stabilization, there is one thing that has become clear within the fashion, luxury, and beauty industries: the need to accelerate the digital transformation of businesses and optimization of digital collections. Adapting to the “new normal” […]
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Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
Welcome to the era of omnichannel retailing. These days it’s not enough for brands to exist on multiple channels. They have to break down the borders between those channels, to create a truly seamless experience throughout the customer journey. In the realm of fashion e-commerce, that means having a consistent brand message across every touchpoint. […]
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Recently, we launched our State of Influencer Marketing Report 2020, where we surveyed over 900 professionals and influencers, to get their take on the current landscape of the influencer marketing industry. In this year’s report, we saw that the second-most targeted region for fashion, luxury, and beauty brands when it comes to influencer marketing was […]
In 1994 Parisian fashion designer Isabel Marant officially launched her eponymous brand, with a strong guideline of "wear what you like".
In the span of a year, retailers Barneys New York, Forever 21, American Apparel, and many others, filed for bankruptcy and started to close their doors. While vastly different in their customer demographics, the news of major retailers shuttering their storefronts shook the industry. What does the future of retail entail? How does retail survive […]
LEARN ABOUT THE FUTURE OF THE FASHION INDUSTRY We have partnered with Internet Retailing, to bring you our latest report: Disrupting Internal Processes: How Digital Transformation Impacts Business Today. The report takes a deep dive into how technology is transforming the fashion industry today, and how innovation is pushing brands to implement new digital processes […]
The changing landscape of retail represents a challenge, not only for department stores like Barney’s (who recently filed for bankruptcy) but for many brick-and-mortar retailers struggling to change their retail strategy to please the changing tastes of new generation consumers. Marc Schumacher of Liganova argued that retailers should not be measuring their success by turnover […]
A successful fashion app can be a boon for retailers. It can deepen connections with consumers, foster brand loyalty, and drive sales. On the other hand, a poorly-designed fashion app can get customers offside or, at the very least, result in dollars poured down the drain. So, what separates a good fashion app from a […]
Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential […]
The Delpozo brand, founded in Madrid in 1974 by designer Jesús del Pozo, has gone through many different stages throughout its history so far.
To say these UK online fashion retailers are doing well would be an understatement. Born into an already-digital world, all three have managed to surge ahead in a short space of time, exceeding expectations and leaving many established brick-and-mortar businesses in the dust. And how have they done it? With sharp and agile digital strategies […]
There are exciting things happening in the fashion startup space. Technology is opening up new doors; doors to places that, just a few years ago, retailers could only dream of. Advances in technologies like Artificial Intelligence (AI), 3D image rendering, visual search and QR codes have allowed for innovative startups to spring up and fill […]
The mass market fashion business is a lucrative one for British clothing brands. But with so many vying for a slice of the pie, it’s a competitive space to be in. Winning at the game takes more than just offering the edgiest or trendiest products; it takes a strong and forward-thinking digital strategy. The battlefield […]
What does the future of ecommerce hold? That’s the question brands need to be asking if they want to stay ahead of the game. Because in the fight for survival, what matters is a brand’s ability to adapt. To embrace new trends and technologies and stay relevant to changing customer needs which we reviewed in […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
Welcome to the era of omnichannel retailing. These days it’s not enough for brands to exist on multiple channels. They have to break down the borders between those channels, to create a truly seamless experience throughout the customer journey. In the realm of fashion e-commerce, that means having a consistent brand message across every touchpoint. […]
Digital marketing trends on social channels, and even in stores, are changing the way the beauty industry interacts with and lures consumers.