Gain insight into the best practices and effective strategies to manage your contacts and create compelling emails
Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
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Not sure if it’s Jenny or Jenni that you should include in the email you’re sending out? Have you spent too much time sifting through various entries for the same contact, trying to decipher which one has the information you need? Then, perhaps it’s time to create a database maintenance plan for your contacts and […]
IMPLEMENT THE BEST EMAIL PRACTICES Did you know that 15% of permission-based emails sent by legitimate email marketers never make it to the inbox? We have put together this guide that walks you through the best practices to perfect your email campaign and avoid spam filters and ensure your emails always end up in your […]
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Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
Not sure if it’s Jenny or Jenni that you should include in the email you’re sending out? Have you spent too much time sifting through various entries for the same contact, trying to decipher which one has the information you need? Then, perhaps it’s time to create a database maintenance plan for your contacts and […]
IMPLEMENT THE BEST EMAIL PRACTICES Did you know that 15% of permission-based emails sent by legitimate email marketers never make it to the inbox? We have put together this guide that walks you through the best practices to perfect your email campaign and avoid spam filters and ensure your emails always end up in your […]
YOUR GO-TO TIP SHEET FOR EMAILING & MANAGING YOUR CONTACTS Email has increasingly become an important part of PR and communications teams’ day-to-day and emailing strategy continue to be as necessary and effective as ever. However, 53% of consumers confirm that they receive too many irrelevant emails from brands. Avoiding an excessive use of images, […]