From start to finish, learn insights on how to streamline and digitize your event organization process, as well as how to measure event success efficiently to advise future planning.
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
Featured Content
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Events are the blueprint behind major cultural moments like fashion week, Beautycon and Baselworld. Done well, event management turns a single moment into measurable brand impact, something advertising alone can’t achieve. It’s why brand events across the Fashion, Lifestyle and Beauty (FLB) industries have grown 54% since 2019, with attendance up 65% over the same […]
Measure the success of your own events by benchmarking your event performance against your industry
Page: 2
From the scale of fashion week to the intimacy of private dinners, every seating decision matters and can even make or break relationships. Yet behind the scenes, invitee management is often fragmented across multiple departments, managed through spreadsheets, and prone to errors and miscommunication. This disconnect revealed a clear need to the Launchmetrics product team: our […]
Global event management has become one of the most strategically complex challenges for Fashion, Lifestyle and Beauty (FLB) brands. With brand events growing 54% globally and attendance surging by 65%, the stakes have never been higher. From fashion weeks to intimate brand activations, managing events across markets and teams requires more than good logistics—it demands […]
In the Fashion, Lifestyle and Beauty (FLB) space, there’s nothing like a buzz-worthy event to get a brand’s name on people’s lips. Events create hype, spread awareness and foster those ever-important PR relationships. And yet, organizing a stellar event is a complex job. To get the highest return on investment, you need to maximize attendance […]
When it comes to building lasting connections with your target audience, events are just as crucial as ever. That’s why, in our hyper-digitalized world, the fashion industry is still so event-centric. On our Launchmetrics Events module alone, we register over eight thousand events every year! This vast number of events highlights their critical role in shaping […]
On-Demand Webinar The Future of Events: Innovative Strategies to Enhance Your Event Experience Is this webinar for you? Create Unforgettable Events with RFID Technology In today’s competitive market, creating unforgettable experiences is crucial for ensuring your brand stands out. Managing long registration lines at entrances can be a daunting task. Without the right tools, manual […]
Each year, recognizing the key dates for Home and & Furniture Brands is critical to leverage opportunities in the Homeware and Design market. Attending international trade shows and events can be a game-changer for your business. These gatherings offer the opportunity to grow your network, showcase your brand to potential customers, and glean insights about […]
The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
Events are essential to the fashion, luxury, and beauty industries, whether your goal is to drive brand awareness, generate high Media Impact Value™, or boost sales for your brand. Fashion Week and major events, in general, are a considerable moment in the fashion calendar to leverage events in general and therefore leverage your brand. It, […]
On-Demand Webinar With Vogue: How to Digitize Event Management without Losing the Luxury, Personal Touch Is this webinar for you? A virtual event to talk about how to digitize your events Get to Know Our Industry Expert Speakers What to Expect From This Webinar The Future of Fashion Events: From Physical to Phygital Events are […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to enhance your remote and digital brand experience. […]
Last year, many fashion fans questioned what the future of the industry looked like, specifically when it came to whether fashion weeks would continue as normal, whether they would still see their favorite influencers sitting front row or whether brands would go fully digital. Of course, the pandemic forced the industry to respond and overcome, […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create a digital seating chart with ease! […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create and sent digital event invitations. According […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. The buzz around digital events has been growing over the last couple of months. Many […]