From start to finish, learn insights on how to streamline and digitize your event organization process, as well as how to measure event success efficiently to advise future planning.
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
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By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Events are the blueprint behind major cultural moments like fashion week, Beautycon and Baselworld. Done well, event management turns a single moment into measurable brand impact, something advertising alone can’t achieve. It’s why brand events across the Fashion, Lifestyle and Beauty (FLB) industries have grown 54% since 2019, with attendance up 65% over the same […]
Measure the success of your own events by benchmarking your event performance against your industry
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At Launchmetrics, we are so excited to have you join our virtual Performance Summit, to take your marketing strategies to the next level, and really elevate your brand performance. Most of the industry has shifted its event formats to digital, rather than physical mediums, specifically in light of the ongoing global pandemic. With this, we […]
‘Event marketing’ has probably been one of the most searched terms in the last few months. With the global pandemic affecting thousands of shows, product presentations, and events, many fashion, luxury, and beauty brands are wondering what the alternative is for launching their collections in the future. In this new episode of #TheStrategySide we talk […]
MEASURE YOUR SUCCESS IN 3 STEPS Industry events like Baselworld or SIHH play a crucial role in the Luxury sector, particularly when industry insiders come together with brands to launch new products and build buzz around their name. But with costs continuing to rise, you may be wondering if investing in these events is still worth […]
Industry events like Baselworld or SIHH have always been a staple in the Luxury sector – just as fashion week has been for the fashion industry. They’re a time when industry professionals come together to meet and build business opportunities, and when brands launch new products and build buzz around their name. Yet, with […]
Do you ever wonder how your brand can create those buzz-worthy event moments that make headlines? Think: Queen Elizabeth next to Anna Wintour at London Fashion Week. It all comes down to building a one-of-a-kind seating chart. Planning seating charts, however, is one of the less glamorous and more frustrating parts of event planning. The […]
A unified event management strategy is vital for the overall success of an event (whether digital or physical) – but how do you know if it has worked? Breaking down the elements and measuring the performance of your event using the right tools is the best way to understand the impact of your event, gain […]
It’s that time of the year again!
We've teamed up with Stylight to share a ton of useful and fun information from London Fashion Week - all put together in an infographic.
Searching for a fashion week solution? We have the answer.
It’s easy to forget important steps when event planning. You’re managing so many details leading up to the event, that it’s only natural to lose some things in the shuffle.
It’s that crazy time of year again when brands, agencies, photographers, buyers, editors — okay, the entire fashion industry — gets ready to strut their proudest collections during the Fashion Weeks season. This is also the time when social media users and fashion-addicts grow impatient about discovering the new trends. Live from the catwalks, guests […]