From the runway to behind the scenes, we explore the strategies driving the fashion industry today. Discover the best in marketing campaigns, ultimate trends and need to know tactics to help your brand to improve decision making for greater impact and ROI.
In a season defined by headline-grabbing moments, understanding which strategies cut through is key to crafting a winning future strategy. September marked the shift from sun-soaked summer to the new season of fashion week, where the Spring/Summer 2026 collections set the tone for what’s next. From New York, London, Paris, and Milan, our latest reports […]
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Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
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To succeed in today’s British fashion industry, brands must understand the influence of culture for marketing impact. With the British fashion industry more competitive than ever, marketing and PR teams must prioritize culture within brand initiatives for long term success. The UK has always been a cultural powerhouse, with London Fashion Week on average growing […]
Want the takes you won’t get from panels, press releases or social media? In an industry full of noise, it’s harder than ever to hear real opinions. Cue From the Source—the straight-talking interview series that captures what industry leaders actually think. No sugar-coating; just sharp insights, real perspectives and unfiltered truths from the experts, giving […]
Discover how the Media Voice shapes the fashion industry today The Media Voice is no longer a single channel – it’s an ecosystem. Today, the Media and fashion are more interconnected than ever, with the Media Voice leading the conversation at fashion’s major events. Driving an average of 70% of total MIV® at the industry’s […]
Driving growth in a slowing market Accessories brands are entering a tougher performance cycle. After a 39% surge in Media Impact Value® (MIV®) between 2023 and 2024, the market slowed down by -9% in 2025 as brands face shorter trend cycles and growing pressure to justify ROI. In this environment, benchmarking against top performers becomes essential to […]
Leading Brand Expansion Strategies to Enter the U.S. Market European fashion brands saw an 8% decline in MIV® in EMEA during S1 2025, while performance in the U.S. grew by 4%, highlighting the market’s resilience during economic adversity. Growth is being fueled by the Influencer Voice, proving how strategic creator partnerships can accelerate market entry, […]
On-Demand Webinar Influence that Performs: The Playbook for High-Performing Ambassador Content About the Webinar How Can You Ensure That High-Profile Ambassador Moments Translate Into Measurable Brand Equity? From major red carpets to runway moments, ambassador content is a powerful, high-visibility tool to supercharge brand equity on the global stage. The question is, are you capturing […]
When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]
From Runway to Retail: Mastering Fashion Samples Distribution for Brands In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Clara Bredin Garcia, Samples Manager at Balmain and Atossa Saragusti, Customer Success Director at Launchmetrics, explored how Balmain has optimized its sample distribution process to maximize brand impact and […]
How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]
Fashion week shows are one of the biggest investments a brand can make. From runway production and PR outreach to influencer partnerships and sample sendouts, the costs add up quickly. But how do you know if your investment paid off? Success isn’t just about who attended your show or how many posts featured your collection—it’s […]
Fashion Week isn’t just about the runway—it’s where fashion and pop culture intersect to set the tone for the industry. From Menswear Fashion Week to Haute Couture Week, all Voices come together to set the season’s agenda. But with so much buzz, how do you determine what truly resonates? Launchmetrics’ industry-standard reports offer exclusive insights […]
On-Demand Webinar Measuring Ambassador Voice Echo:How AI Uncovers True Impact Is this webinar for you? Discover How to Track the Full Influence of Your Brand Ambassadors Currently, brands struggle to measure the true impact of their ambassador partnerships. The broader ripple effect—where ambassadors are referenced across media and social discussions goes untracked, leaving brands questioning […]
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In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]