Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
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Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
Is your brand tapping into Xiaohongshu (RED) as a way to reach the Chinese market? China remains a key growth region in 2026. Overall, GDP is forecast to grow by 4.8%. And China’s fashion market is expected to grow by about 1–3%, making it one of the few major regions with positive low-single-digit growth, even […]
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Over the past 6 years at Launchmetrics, we have closely examined the influencer marketing landscape, and year after year, we’ve talked to numerous brands and influencers to better understand how the growing prevalence of influencer marketing has impacted the Fashion, Luxury, and Beauty industries. This year, was unlike any other. With the impact of a […]
Recently, our CMO, Alison Bringé hosted our webinar on How to Adapt Your Influencer Strategy for the new Industry Climate in partnership with The Digital Brand Architects and guests Reesa Lake and Jennifer Lake. Reesa Lake is a Partner and Executive Vice President at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, […]
Welcome back to our five-part blog series, where we look at the different Voices influencing customer journeys. For this installment, we wanted to focus on the Influencer Voice and how the concept of relatability that we spoke about in our recently launched annual State of Influencer Marketing 2020, is paving the way for successful influencer […]
Between 2019-2020, the impact of influencer marketing in driving sales for fashion, luxury, and beauty brands increased by 18%, with professionals labeling it as one of their top goals when collaborating with creators (alongside driving awareness and supporting digital strategy). As a marketing tactic that is still fairly new in the grand scheme of things, […]
Welcome to #KnowYourMIV, our monthly series where we track the MIV® behind a specific influencer campaign. This month, we wanted to do something different, in hand with the launch of our most recent report: The State of Influencer Marketing 2020. Whilst creating the eBook, we noticed the plethora of brands and influencers creating a different […]
Recently, we launched our State of Influencer Marketing Report 2020, where we surveyed over 900 professionals and influencers, to get their take on the current landscape of the influencer marketing industry. In this year’s report, we saw that the second-most targeted region for fashion, luxury, and beauty brands when it comes to influencer marketing was […]
On-Demand Webinar How to Adapt your Influencer Strategy for the New Industry Climate Is this webinar for you? Today’s Rules for Influencer Marketing The CV-19 pandemic has disrupted the business landscape as we know it, and while many challenges have arisen, we know that big changes bring about equally big opportunities. While the global population […]
Covid-19 has forced almost the entire global population to stay home for the past few months, making most people embrace digital in order to keep up a constant stream of communication with friends and family and stay entertained. TikTok, in particular, saw a 23% rise in average viewing time between January and March, according to […]
A focus on the Fashion, Luxury and Beauty industries. Our 6th annual report explores the current state of influencer marketing from the perspectives of brands, agencies and influencers. The prevalence of influencer marketing continues to grow year on year, especially with Millennial and Gen Z audiences holding an increasingly larger share of wallet. However with […]
Fashion month and, in particular, the major fashion weeks (New York, London, Milan, and Paris) are naturally a crucial moment in the calendar for all who work within the industry. Desiring high impact results that reach particular consumer groups, the incorporation of celebrity and high-tier influencers into fashion brand marketing strategies is now commonplace during […]
With large budgets being invested in the production and execution of fashion shows, companies aim to deliver impactful, memorable events that draw wide coverage, influence consumer interest in their brand and increase potential conversions. To help us in understanding the link between consumer searches and fashion week, Launchmetrics partnered with the fashion search engine Lyst, […]
“Influence” is a wide concept that has passed through many iterations over the last decade and, since the dawn of influencer marketing, ‘the influencer’ has become a billion-dollar business. In today’s marketing climate, it is necessary to understand the different types of influencers according to their followers and objectives, which brands in the fashion, luxury […]
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In our recent Influencer Marketing Report 2019, 32% of brands in the fashion, luxury and beauty industries claimed that Micro and Mid Tier influencers brought better connections with their target audiences. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. As companies push towards differentiating their influencer marketing […]
To kick off the launch of our new Data Briefs, we are sharing our study on infuencer, Chiara Ferragni, and the Media Impact Value™ her wedding had on brands such as Dior and Lancôme. In this two-page brief, you will explore: Download the data brief to learn more about the potential power partnering with influencers […]