Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
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Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
Is your brand tapping into Xiaohongshu (RED) as a way to reach the Chinese market? China remains a key growth region in 2026. Overall, GDP is forecast to grow by 4.8%. And China’s fashion market is expected to grow by about 1–3%, making it one of the few major regions with positive low-single-digit growth, even […]
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The main challenge brands say they face when it comes to influencer marketing is 'measurement'.
Working with influencers is now a given for those involved in fashion, luxury or cosmetics.
In this installment of our #StateofInfluence series, we interviewed Chris Davis, Head of Brand Partnerships at Gleam Futures. Davis’ career has focused mainly on Digital Marketing. Starting out in London with ad-tech firm Vibrant Media, Chris transferred to their New York office before moving into managing partnerships for the US brand of DailyMail.com. Upon his […]
Our #StateofInfluence series is in full force and continues today with even more insights from industry professionals from our State of Influencer Marketing Report. This week, we will be featuring Ann Tran, who is a #Forbes listed social media influencer, writer and brand consultant, as well as a TEDx speaker. Tran has built up a […]
We hope you enjoyed our last #StateofInfluence feature with Cristiana Monfardini of Fendi! This week’s interview from our State of Influencer Marketing report, features Joerg Zuber, Artistic Director and Creator of Noonoouri, a Parisian digital influencer. Zuber is based in Munich, Germany, and as a fashion lover from the age of 5, envisioned the concept […]
On-Demand Webinar Analyzing the State of Influencer Marketing 2019 Is this webinar for you? During this webinar we’ll talk about: What to Expect From This Webinar With 80% of brands using Influencers, it’s no wonder Influencer Marketing has become a critical component of the marketing mix. That said, which initiatives are most effective and how […]
One of the biggest challenges brands face is approaching how to develop strong influencer relationships. A meaningful partnership can have numerous benefits, but developing and maintaining authenticity can be difficult–especially when influencers are in high demand. 22.5% of brands said that they preferred to work with Micro and Mid-Tier influencers because they believe that their […]
A SPECIAL FOCUS ON FASHION, LUXURY, AND COSMETICS. ALL YOU NEED TO KNOW ABOUT THE LANDSCAPE OF THIS DIGITAL MARKETING PRACTICE IS IN OUR 5TH ANNUAL REPORT. The power of influencer marketing has become undeniable over the last few years, and in order to understand the true value this digital marketing practice is bringing brands, […]
“Influencers are just a passing trend,” they said. “Influencer marketing is a bubble waiting to burst,” they said.
It’s no secret that influencer marketing is now an accepted and common practice in the fashion, luxury and cosmetics industries, and has become central to many brands’ marketing efforts – whether it’s to boost notoriety by reaching new audiences, drive more traffic to a website, or to increase sales through product placement; so much can […]
Before I embarked on my current journey and moved to New York City, I was working as a Marketing Coordinator for a fashion influencer. By being part of a small team, I gained and learned skills required for different aspects of the business and within a year and a half, I had the opportunity to […]
Influencer marketing, the buzziest term in the industry right now, allows brands to build relationships with trusted figures in their community and utilize their platform to help boost brand awareness, ignite brand interests, and encourage a purchase. While it sounds enticing to find an influencer with a massive following to help promote your brand, your […]
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STEPS TO A SUCCESSFUL INFLUENCER COLLABORATION The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex. There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and […]
Fashion week is the perfect opportunity to give your brand visibility and create buzz.