Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
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Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
Is your brand tapping into Xiaohongshu (RED) as a way to reach the Chinese market? China remains a key growth region in 2026. Overall, GDP is forecast to grow by 4.8%. And China’s fashion market is expected to grow by about 1–3%, making it one of the few major regions with positive low-single-digit growth, even […]
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A strong relationship between your brand and your influencers is essential to successful influencer marketing campaigns.
Not all influencer events are created equal. Some make headlines but quickly disappear after the press release. Others quietly outperform expectations, driving product demand, capturing global attention and sparking long-term brand equity. But what separates the two? In the beauty industry, influencers have the power to make or break product launches and campaigns. Whether they’re […]
The bigger the number of followers, the better the influencer.
For our 4th annual State of Influencer Marketing report we spoke with industry insider, Emma Gregson, the Managing Director at ITB Worldwide, an entertainment marketing, talent and partnerships agency. Not only did she offer us insights on what it takes to carry out a successful influencer marketing campaign, but she also gave her expert opinion […]
Ever wondered how Instagram influencers started their blogging career or how they connect with the right brands to produce great collaborations?
The beauty and cosmetics industry has undergone the most dramatic change than any other industry with the increase in Influencer Marketing in Today’s world.
Since 2009, when she first started her blog The Blonde Salad, Chiara Ferragni has come a pretty long way. While turning her #theblondesaladneverstops hashtag into reality and making it her motto, one of the most famous fashion influencers in the world has achieved incredible goals and astonishing figures. We’ve partnered up with Stylight to wish her a happy […]
After three editions of the State of Influencer Marketing report, we’ve surveyed 600 Marketing, Communication and PR experts from North America and Europe again to find out what’s in store for influencer marketing, specifically in fashion, in 2017. The past year has been full of exciting new developments — not only for influencer marketing and the […]
One of the most elusive aspects of influencer marketing is value creation — for everyone involved. Even though the practice has become a standardized tactic, many brands still forget a key ingredient, crucial to launching successful influencer campaigns: The relationship. Award-winning author, principal analyst at Altimeter and a digital influencer himself, Brian Solis puts a […]
After another year, Influencer Marketing is still flourishing and many companies still hope to leverage influencers’ strong following to reach organizational goals. As costs for influencer marketing programs increase, proper measurement on ROI also becomes key for brands. This year, our State of Influencer Marketing Report focuses on discovering what new priorities companies have for influencer marketing, what value influencer […]
September has always been a busy month for the fashion industry. With fashion weeks happening across the globe, brands work hard to perfect their collection debut, down to every last detail. And in order for shows to capture engagement, the guest list is carefully crafted with those selected to attend, usually possessing a social following that […]
As expected, New York Fashion Week has been a whirl of surprises, from Givenchy opening his show to non-celebrity guests to Zac Posen’s LED dress, up to the introduction of Periscope on the catwalks. And it was a special week for Alexander Wang, who celebrated his brand’s 10th anniversary. The spring-summer 2016 collection was an […]
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A couple of months ago, we started a series of meetups about Influencer Marketing. So, to celebrate the beginning of Paris Fashion Week, I proposed the following topic: “From bloggers to influencers: how Influencer Marketing has disrupted the fashion world.” One of the main characteristics of Influencer Marketing is the fact that bloggers and influencers […]
Digital influencers are the new celebrity and brands everywhere are exploring ways to recruit them. From everyday engagement to assembling teams of brand ambassadors to placing product to inviting them to live events, markets seek to close the gap between digital influencers and the active digital customers who follow them. Many digital consumers rely on […]