A snapshot into the jewelry and watches industry to understand which strategies drive brand success and to keep up to date with emerging trends
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
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TikTok Marketing Examples to Drive Growth For fashion jewelry brands, TikTok has emerged as the most powerful growth engine, delivering +47 percentage points higher MIV® growth than Instagram. It’s more than a discovery platform—it’s a catalyst for brand performance. Yet many brands struggle to position themselves effectively, identify the strategies that drive growth, benchmark performance, […]
On-Demand Webinar Navigating Fashion Jewelry’s Slowdown: Marketing Strategies to Adapt & Drive Growth About the Webinar Are You Prepared to Rethink Your Jewelry Marketing Strategy in a Shifting Economic Landscape? From 2020 to 2024, the fashion jewelry sector experienced exponential growth, driven largely by the Influencer Voice. This momentum put jewelry brands at the center […]
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After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on the Croisette in 2021. Only a few days after Paris Fashion Week, the red carpet became a hub of expression for luxury fashion, jewelry, and beauty brands once again. In partnership […]
AN ANALYSIS INTO THE MARKETING POTENTIAL OF TIKTOK CONTENT AND CREATOR COLLABORATIONS With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of […]
Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but also Influencers, for what result? In this data brief, you will find:
As the world begins to recover from the impact of the global pandemic and prepares to adapt to the new normal, Launchmetrics & Digital Luxury Group partnered to discuss some of the biggest challenges faced by the luxury watch industry, the current trends as well as key strategies in 2021 and beyond during a webinar […]
On-Demand Webinar The Luxury Watch Industry Today Is this webinar for you? Discover the trends and key strategies for the luxury watch industry in 2021 & beyond As the world begins to recover from the impact of COVID-19 and prepares to move forward with this new normal, Launchmetrics & Digital Luxury Group will present the […]
We’ve all heard how fashion and beauty brands are fighting to stay relevant and connect with younger generations – whether it’s adopting a See-Now-Buy-Now strategy or collaborating with young celebs on collections – capturing millennials is at the center of many brands’ objectives. But what approaches are luxury watch brands and jewelry makers adopting to […]
After the first edition in Dubai in 2020, LVMH renewed its Watch Week experience in a virtual event to allow the Group’s Houses – Hublot, Zenith, and Bulgari – to share their latest creations and innovations with the press and customers around the world. From January 25 to 29, the LVMH Group organized press conferences […]
Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created a watches and jewelry industry analysis. This industry prides itself on quality over quantity and top brands like Tissot celebrate their heritage through unique […]
A BEST PRACTICE GUIDE THAT WILL IMPROVE YOUR RELATIONSHIPS WITH INFLUENCERS Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. Most brands in the fashion, luxury, and beauty […]
Football player David Beckham, rugby player Beauden Barrett, the All Blacks rugby team and Taiwanese singer/actor Jay Chou, Tudor has typically partnered with renowned Celebrity Voices to front their campaigns. Amongst them is singer and actress, Lady Gaga, who truly embodies the #Borntodare spirit. Launchmetrics, the first Brand Performance Cloud for the beauty, fashion and […]
After Watches & Wonders (previously named SIHH) shifted to April, LVMH’s Watchmaking division launched their own event entitled LVMH Watch Week, which took place in Dubai from January 13th to 15th. Four key brands under LVMH: Bvlgari, Hublot, TAG Heuer and Zenith, joined forces to unveil exciting new releases for 2020. The event brought together […]
A SPECIAL FOCUS ON FASHION, LUXURY, AND COSMETICS. ALL YOU NEED TO KNOW ABOUT THE LANDSCAPE OF THIS DIGITAL MARKETING PRACTICE IS IN OUR 5TH ANNUAL REPORT. The power of influencer marketing has become undeniable over the last few years, and in order to understand the true value this digital marketing practice is bringing brands, […]
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FIND OUT THE DATA BEHIND BASELWORLD Baselworld is known as the main event for luxury jewelry & watch brands and manufacturers worldwide, but as digitalization is increasing, Baselworld has seen some decreases in exhibitors and visitors. Many brands are now asking themselves if it is still profitable to exhibit at the worldwide’s largest watch fair. […]
In the digital era, the popularity of topics such as “best red carpet gowns” or “red carpet beauty” is even more pronounced as engagement numbers soar on social media, with hashtags such as #Oscars2018 or #AcademyAwards popping up throughout the week of the event. The red carpet tradition has been around for nearly a century […]