How brands position themselves in the consistently evolving luxury industry to retain existing customers and capture new audiences.
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows. After all, jewelry has always been associated with exclusivity, elegance and glamour, leading many consumers and industry insiders to believe that only traditional, high-budget campaigns could […]
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A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® Brand across all industries are continuing to work hard and recover ground following the unprecedented declines within the luxury market in Europe, the US, and China amid the global Covid-19 pandemic. As these recovery efforts continue, China presents the greatest opportunity for growth […]
China represents 32% of global luxury consumption, according to Bruno Lannes of Bain & Company, and millennials have been at the forefront of this market growth. With data such as this being presented, it’s no wonder luxury brands are increasingly vying for the attention of Chinese consumers. In our recently launched report, Understanding the Digital Luxury Consumer: […]
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During Milano Fashion Week this past February, the 49th edition of MIDO took place – the most important international trade show in the eyewear industry – attracting over 1,323 exhibitors from all over the world and over 59,500 visitors. Just like every year, the tradeshow was a good moment to take stock of the state […]
What exactly is brand positioning?
Millennials, the sun is setting on your day of glory. You are no longer the ‘favorite child’ of marketers and luxury brands. Very soon, your influence will wain and all attention will be diverted to Generation Z consumers, the post-millennial group who is now coming of age and becoming a spending force to be reckoned […]
China represents 32% of global luxury consumption, according to Bruno Lannes of Bain & Company, and millennials have been at the forefront of this market growth. With data such as this being presented, it’s no wonder luxury brands are increasingly vying for the attention of Chinese consumers. In our recently launched report, Understanding the Digital Luxury Consumer: […]
It’s been an exciting morning at Launchmetrics as we received news that our CMO, Alison Levy Bringé had been featured in Luxury Daily’s Luxury Women to Watch 2019 ranking. Every year Luxury Daily asks its readers to submit nominations and then selects 25 of the smartest women executives “who show the potential to make a […]
Missed the SIHH watch show this year or just want to relive the major industry event held in Geneva?
2017 may have been a tough year for the fashion industry, but there were a few luxury brands who certainly knew how to invest their marketing dollars despite the challenges. With the rise of the experience economy, it’s no wonder luxury brands are pulling out all the stops, convincing consumers to spend their precious pennies […]
Media performance is one of the strongest indicators of brand equity – but formulating the right media strategy can be tough, especially considering how strategies and media voices have changed over the years. Consumers are turning to peers, influencers and celebrities for advice and entertainment, leaving brands faced with navigating omni-channel media strategies. In fact, […]
Ahead of the second annual FCD unconference, taking place in New York City on Friday, June 16th, Launchmetrics connected with 3 key panelists to discuss on key industry topics.