Uncover the essential marketing metrics and frameworks you need to accurately measure your marketing campaigns. Ensure your team can quantify results and prove ROI with our expert guides to marketing measurement.
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
Featured Content
A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]
Subscribe to our newsletter to receive the latest marketing measurement insights straight to your inbox
Page: 2
ACTIONABLE METRICS AND RESOURCES TO TRACK YOUR PR AND MEDIA MONITORING EFFORTS Measuring your PR and Media strategy is essential to understand the impact these actions have on overall brand performance and beauty marketing efforts. However, it has always been a challenge to transform media mentions into something tangible to demonstrate Return on Investment (ROI). […]
As Fashion, Lifestyle and Beauty brands compete for visibility across channels, brand performance cannot be assessed in isolation. Instead, it needs context. PR and marketing teams are under pressure to understand not just where impact is being generated, but how it compares to competitors pursuing the same audiences and objectives. This is where competitive benchmarking […]
Success today isn’t just about how much you sell—it’s about how your brand is seen and the perceived value. That’s why brand performance indicators are more important than ever. To stay competitive, you need to measure the intangible: how people feel about your brand, the value they associate with it and the impact it makes […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]
One of the most important things when it comes to any brand’s online campaign is measuring results. After putting hard work and effort into content, events, and partnerships, it’s important to look back and consider your results before you go full steam ahead into the next campaign. Analyzing if you have met your planned objectives […]
We’re back with the second episode of #TheStrategySide by Launchmetrics – our podcast series that shares exclusive and insightful tips on the best strategies for the fashion, luxury and beauty industries. For this installment, we speak to Launchmentrics’ Chief Marketing Officer Alison Bringé, who talks about the importance of measuring marketing investments and how to […]
The end of the year is approaching and for those that lead marketing and communication teams, it is a crucial time for decision making. The last quarter for many departments involves the analysis of annual results, the performance of the different campaigns and activities launched in different markets, but above all, it means the redistribution […]