Gain insight into which marketing software is right for your business needs with our expert guides, including a look at the best marketing software to help improve your team's efficiency. From media monitoring, to sample management, our guides help you understand all the features of the latest software.
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
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Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
In today’s competitive market, collections are more than just a series of products; they embody a brand’s essence, driving its storytelling, performance, and revenue. Samples from these collections are pivotal—they fuel editorial features, shape marketing strategies, and secure influencer endorsements, all of which significantly impact customer purchase decisions. Yet, despite their importance, many brands struggle […]
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When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform reflect how performance is measured in your industry? Measuring brand […]
Media monitoring isn’t just about tracking how often your brand is mentioned. It’s about understanding what those mentions actually mean for your brand. If you misinterpret your coverage, or miss it altogether, you risk overlooking opportunities, reacting too slowly to negative sentiment or wasting money on campaign directions that aren’t getting results. That’s where the […]
In the Fashion, Lifestyle and Beauty (FLB) space, there’s nothing like a buzz-worthy event to get a brand’s name on people’s lips. Events create hype, spread awareness and foster those ever-important PR relationships. And yet, organizing a stellar event is a complex job. To get the highest return on investment, you need to maximize attendance […]
When it comes to building lasting connections with your target audience, events are just as crucial as ever. That’s why, in our hyper-digitalized world, the fashion industry is still so event-centric. On our Launchmetrics Events module alone, we register over eight thousand events every year! This vast number of events highlights their critical role in shaping […]
Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
In an age where consumers value endorsements from trusted sources, understanding the metrics of earned media isn’t just advantageous—it’s essential. Knowing who advocates for your brand and what they communicate is indispensable for navigating today’s marketplace with precision. In the field, industry professionals know how tedious it is to manually track social media and online […]
In an industry where creativity meets commerce, sample tracking software is crucial for your sample-driven strategy. From a design concept to the bright lights of the runway and even sample send-outs, brands still face common challenges throughout the sample journey. Losses, delays, complications in responding to multiple requests and uncertainty about the return of each […]
Are you gearing up for your 2024 marketing plan? If so, you’re likely grappling with the daunting task of analyzing last year’s data, drawing valuable insights for your campaigns and wondering how to accomplish efficient cross-channel marketing reporting. Fortunately, we have an exciting new feature to introduce you to within the Launchmetrics Insights module: Ad-hoc […]