Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
Market expansion begins with the conviction that your brand is ready for more. A new region shows promise, budgets are allocated, targets are set and there’s a natural assumption that what works at home can scale elsewhere. In reality, each market operates differently between channels, Voices and consumer expectations. Without structured data and insights incorporated […]
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Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are building ambassador marketing into every phase of their strategy. It’s a smart move: U.S. brands alone were projected to spend approximately $12.17 billion on influencer marketing in 2026, according to […]
Are you making the most out of retail partnerships? In Fashion, Lifestyle and Beauty (FLB), retailers are no longer just distribution points—they’re powerful strategic partners for brand performance. With the right collaboration, partners can extend your consumer reach, drive visibility and drive stronger returns. Yet, too often, retail partners are seen as purely as transactional […]
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Beauty Categorization Strategies to Drive Growth With the beauty industry growth slowing to just +0.8% MIV® in S1 2025, identifying the right opportunities for each product category has never been more critical. Whether the goal is strengthening core categories or expanding into new booming ones—like fragrance, which grew by 13% YoY in MIV—beauty brands need […]
On-Demand Webinar Navigating Fashion Jewelry’s Slowdown: Marketing Strategies to Adapt & Drive Growth About the Webinar Are You Prepared to Rethink Your Jewelry Marketing Strategy in a Shifting Economic Landscape? From 2020 to 2024, the fashion jewelry sector experienced exponential growth, driven largely by the Influencer Voice. This momentum put jewelry brands at the center […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
On-Demand Webinar Influence that Performs: The Playbook for High-Performing Ambassador Content About the Webinar How Can You Ensure That High-Profile Ambassador Moments Translate Into Measurable Brand Equity? From major red carpets to runway moments, ambassador content is a powerful, high-visibility tool to supercharge brand equity on the global stage. The question is, are you capturing […]
In sportswear, community marketing isn’t optional—it’s strategic In 2024, the sportswear market saw a 24% YoY growth in Media Impact Value® (MIV®). But in a thriving industry, product alone no longer defines success. The brands leading today’s conversation are those building community-first strategies through shared values and partnerships with the Voices their audiences trust most. […]
Wellness is no longer a niche—it’s a movement reshaping the beauty industry across every category. As self-care becomes central to consumer behavior, brands must evolve to stay relevant. In 2024, wellness-related mentions across skincare, haircare, fragrance, and makeup generated $208M in Media Impact Value® (MIV®), signaling a lasting shift. This data brief explores how wellness […]
On-Demand Webinar How Sportswear Brands Connect With Communities: Leveraging Athletes, Trainers & Creators to Fuel Growth Is this webinar for you? Discover How Sportswear Leaders Connect with Communities In sportswear, community isn’t optional—it’s strategic. Nike connect millions through Run Club, turning runners into loyal advocates. Rapha built a cycling culture around shared values and community […]
Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]
On-Demand Webinar Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships Is this webinar for you? Discover the State of Brand Ambassador Marketing and How to Measure Its Impact From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing […]
On-Demand Webinar The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth The beauty industry is evolving as consumers seek products that enhance overall well-being. With the global wellness market projected to hit $1.8 trillion in 2024 (McKinsey), brands […]
How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]
Fashion week shows are one of the biggest investments a brand can make. From runway production and PR outreach to influencer partnerships and sample sendouts, the costs add up quickly. But how do you know if your investment paid off? Success isn’t just about who attended your show or how many posts featured your collection—it’s […]
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How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
Gone are the days when consumers passively absorbed marketing messages. Today, they’re in control—shaping their own experiences and engaging with brands on their own terms. Research confirms this, showing that consumer–brand engagement is significantly influenced by factors like trust, brand interactivity and self-expression through brand association. What this means is that brands have to go […]