Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
Market expansion begins with the conviction that your brand is ready for more. A new region shows promise, budgets are allocated, targets are set and there’s a natural assumption that what works at home can scale elsewhere. In reality, each market operates differently between channels, Voices and consumer expectations. Without structured data and insights incorporated […]
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Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are building ambassador marketing into every phase of their strategy. It’s a smart move: U.S. brands alone were projected to spend approximately $12.17 billion on influencer marketing in 2026, according to […]
Are you making the most out of retail partnerships? In Fashion, Lifestyle and Beauty (FLB), retailers are no longer just distribution points—they’re powerful strategic partners for brand performance. With the right collaboration, partners can extend your consumer reach, drive visibility and drive stronger returns. Yet, too often, retail partners are seen as purely as transactional […]
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Since announcing the Augure and Fashion GPS merger in January, there have been a multitude of extremely exciting transformations within our new company, Launchmetrics. The objective has always been clear: to make create a vibrant brand that’s full of energy— ready to take on the new challenges that await us. From now on, you will […]
Traditional communication used to be top-down. Messages were driven directly from the company to the user or prospect, without real interaction between brands and their audience. Even then, sometimes consumers felt that brands traditional approaches (through radio, TV, newspapers) were intrusive in their personal lives. In these last years, things have changed and such strategies […]
Have you decided to launch your corporate blog? Congratulations! But before you start, it’s important to stop, think and reflect, so you don’t get overwhelmed. To help you prepare for it, I’ve come up with a list of 10 questions that you should ask yourself before creating your corporate blog: 1. What are the goals […]