Media monitoring is essential for understanding not just where your brand shows up, but the value that every brand mentions generates for your business. With our curated media monitoring content, learn top tips and expert insights into how you can improve your media monitoring processes to ensure you not only never miss a brand mention again, but you also accurately quantify the value of every media mention you receive.
How can you be certain that your brand’s PR budget is being spent wisely? How do you calculate the ROI of your marketing efforts? And how do you measure up against your competitors in an increasingly fragmented media environment? In today’s complex media landscape, where consumers are content creators, brands need to be present across […]
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Every PR professional dreams of achieving countless media mentions, but once that dream comes true, it can feel like a bit of a nightmare having to track them all! These mentions not only gauge the success of PR and marketing teams but are also essential for driving brand visibility, positioning the brand across markets, analyzing […]
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
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The Latest Content
Understanding what drove your performance often starts with manually organizing coverage. Here's how to offload that step and go straight to analysis.
Defining tagging terms by hand is slow and inconsistent. Find out how AI tags each placement based on meaning, rather than keywords.
On-Demand Webinar What Your Coverage Actually Says About Your Brand Automatically tag every mention, so you can see which products, categories and campaigns are driving your results. About the Webinar Reach is easy to count. Reputation isn’t. At HQ you know exactly what your brand stands for. Your coverage doesn’t always agree. Reach still matters, […]
Our metrics solution has always made it intuitive for marketing, PR and communications teams to monitor, filter and measure their coverage. But reporting on that data correctly and making the insights land often require a structured view that can be shared across teams, reused over time and adapted for different stakeholders. That’s exactly what the […]
Launchmetrics’ media monitoring solution has always been the central place where Fashion, Lifestyle and Beauty (FLB) brands monitor, filter and measure the Media Impact Value® (MIV®) of their global print, online and social media coverage. But monitoring coverage and understanding the story behind it are two different things. Until now, moving from a stream of […]
Most brand monitoring tools are designed to answer one question: What is being said about us? On its own, that information is useful. However, it’s not the only question brands should be asking. The more important question is: What does it mean for our brand? While many tools can track mentions and conversations, the most […]
Reading through every placement to learn what's being said in your coverage is an impossible task. Get the key themes shaping it in seconds.
Media tracking was once focused on monitoring press mentions and campaign coverage. Today, Fashion, Lifestyle and Beauty (FLB) brands use it to measure how they appear across the biggest cultural moments in the calendar. From fashion weeks and the Met Gala to Coachella and Wimbledon, these events create huge opportunities for brands to be at […]
Media monitoring isn’t just about tracking how often your brand is mentioned. It’s about understanding what those mentions actually mean for your brand. If you misinterpret your coverage, or miss it altogether, you risk overlooking opportunities, reacting too slowly to negative sentiment or wasting money on campaign directions that aren’t getting results. That’s where the […]
Picture a quarterly business review where the marketing team reports that brand mentions are up 40%. It sounds strong, and for a moment, it holds. Then the question comes: what does that mean for ROI? This is where the conversation starts to break down. Brand mentions prove that your brand is being talked about, but […]
PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
On-Demand Webinar Rethinking Media Strategy in Uncertain TimesHow Data Helps You Prioritize PR Across Regions About the Webinar Boost Your Visibility with Smarter Global PR Strategies In today’s unpredictable market, capturing attention is harder than ever. Audiences are fragmented, and global brands must navigate very different regional media ecosystems. Yet consumers still trust editorial coverage, […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
Every post, placement and mention helps build brand visibility, however, tracking where that exposure comes from is just as important as measuring how much of it you have. Media monitoring can show you the volume, but without knowing which Voices are behind the coverage, whether Media, Influencers, Celebrities, Partners or Owned channels, it becomes harder […]
From campaign recaps to executive updates, reporting plays a critical role in how teams share insights and showcase impact. Whether it’s summarizing monthly performance, comparing brand visibility across markets or highlighting talent-driven coverage, reports help bring structure and clarity to your media monitoring efforts. To make that process even more intuitive and adaptable, we’ve reimagined […]