Best practices, tools and top tips for PR agencies and communication experts across the globe. Understand how to improve your strategy for a more seamless process and better brand relationships.
PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
Featured Content
PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
Subscribe to our newsletter to receive the latest PR industry content straight to your inbox
The Latest Content
On-Demand Webinar The Future of Events: Innovative Strategies to Enhance Your Event Experience Is this webinar for you? Create Unforgettable Events with RFID Technology In today’s competitive market, creating unforgettable experiences is crucial for ensuring your brand stands out. Managing long registration lines at entrances can be a daunting task. Without the right tools, manual […]
On-Demand Webinar Optimize your PR Planning: How to Maximize Budget for an Efficient Editorial Strategy Is this webinar for you? Creating an Impactful Editorial Strategy with PR Planning Are you tired of navigating the maze of PR planning, only to find your efforts falling short of expectations? In today’s fast-paced digital landscape, the pressure to […]
From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
On-Demand Webinar PR Perfection: A Roadmap to Achieve Effective Campaign Launches & Success to your PR Agency Strategy Is this webinar for you? PR Agencies are vital powerhouses behind successful brands Curious to know how to achieve the highest PR agency excellence in this digital age? In this webinar you’ll learn: Get to Know Our […]
The Modern Day-Day Approach to Securing More PR Coverage In today’s fast-paced world driven by digital and social, how can a fashion, luxury, or cosmetic brand generate press coverage and strengthen media relations? One often-overlooked strategy is to better leverage digital assets. By making assets available for global media contacts to search and download, brands […]
On-Demand Webinar How Beauty Brands can Maximize Return on Fashion Week Investment Is this webinar for you? How Fashion Partnerships Are Powering Beauty Brand Impact As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical […]
Digital transformation and fashion technology have been at the forefront of the conversation in the last 10 years for the fashion industry. However, it was not only once the Covid-19 pandemic began that many realized just how important it is for fashion brands to embrace digitization and utilize it for major events, just as this […]
Both digital and traditional PR has become more and more intertwined, and this has only been accelerated by COVID. With so many different channels to reach consumers, and more increased consciousness into budgets spent on marketing activities due to needed cutbacks, determining PR ROI is perhaps more important than ever. In this new episode of […]
Today, when you sit down to write a press release — as well as being informative — it should be interactive and useful. Because everything is currently digital, enticing your contacts to read your press release is perhaps harder than ever, and your PR team needs a way to stand out, without going off-brand. Press […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]
Influencer marketing has become a necessary weapon in every fashion brand’s marketing arsenal nowadays, however, the lack of clarity on how to calculate your ROI when it comes to these campaigns can make it hard to decide who to partner with when it comes to your campaigns. Individuals managing the PR for brands in the […]
In our recent Influencer Marketing Report 2019, 32% of brands in the fashion, luxury and beauty industries claimed that Micro and Mid Tier influencers brought better connections with their target audiences. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. As companies push towards differentiating their influencer marketing […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
The final installment in our #StateofInfluence series features Shirin Dhuper, who joined Krupp Group as the VP of Digital in February 2018. She has previously held digital strategy and influencer relations positions at Iconix Brand Group, Digital Brand Architects, and Socialyte. During her career, Shirin has created and managed the social media accounts for countless […]
The customer journey rarely follows a straight line. Consumers traverse multiple touchpoints across a variety of sources, channels and media types along their path to purchase. For example, a consumer might hear about a brand in an article on Elle.com, then see a makeup tutorial from Camila Coelho or gain fashion inspiration by influencer marketing, […]