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- Case Studies
  - Jacquemus
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- WHAT’S NEW?
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Content
- Content Hub
- Industry Resources
  - Business of Beauty. The Top 700 Performers
    A ranking + report of the top performers in the beauty and cosmetics sector in 2022.
  - Digital Collections Guide
    The Complete Guide for Digitizing Your Product and Collection Launches.
  - Launchmetrics Glossary
    Industry terms and definitions to stay updated.
- Featured content
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About Us
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  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, lifestyle and beauty.
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Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content HUB

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the fashion, lifestyle, and beauty sectors.

Public Relations & Digital PR

An exploration of the most innovative PR strategies in the fashion, luxury and beauty industries for inspiration to build stronger relationships.

Media Monitoring for Fashion, Luxury & Beauty: Your Questions Answered

How L’Oréal leveraged the 75th Cannes Film Festival to drive brand performance…

Fashion technology: 5 tools any PR department should have to digitize their…

How Luxury Watch Brands Are Capturing Millennials

#TheStrategySide: How to Demonstrate PR ROI With Kate Mercer

#LaunchmetricsProTips Chapter 1: How to Build & Manage your In-person and Digital…

Featured Resources Collection

Whitepaper

The State of Measurement 2022

Read the whitepaper

Webinar

Launchmetrics Solutions: How to Benchmark your Marketing Campaigns against Competitors?

WATCH THE RECORDING

Whitepaper

Beauty : How to best leverage key moments on the marketing calendar

Read the whitepaper

How to Write a Press Release That Converts

Why Public Relations Should Be a Central Component of the Marketing Mix

Fashion PR Pro: 3 Steps to Ensure Your Next Influencer Marketing Campaign…