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We’ve all heard how fashion and beauty brands are fighting to stay relevant and connect with younger generations – whether it’s adopting a See-Now-Buy-Now… Read the article   >

Both digital and traditional PR has become more and more intertwined, and this has only been accelerated by COVID. With so many different channels… Read the article   >

In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short… Read the article   >

Today, when you sit down to write a press release — as well as being informative — it should be interactive and useful. Because… Read the article   >

Marketing and Public Relations were once considered two distinct fields. The goal of marketing was to promote products or services and Public Relations was… Read the article   >

Influencer marketing has become a necessary weapon in every fashion brand’s marketing arsenal nowadays, however, the lack of clarity on how to calculate your… Read the article   >