With social being one of the most valuable marketing channels for brands, having an effective social media strategy is essential. Read on how to leverage these platforms to your brand's advantage.
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
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Is Instagram worth it? Well, when it comes to creating a successful strategy for Brand Amplification, Instagram may be the perfect platform with 90% of Instagram users following a business account. The platform can be used for brand amplification if you can manage to reach the correct audience, with 62% of users using the platform […]
TikTok Marketing Examples to Drive Growth For fashion jewelry brands, TikTok has emerged as the most powerful growth engine, delivering +47 percentage points higher MIV® growth than Instagram. It’s more than a discovery platform—it’s a catalyst for brand performance. Yet many brands struggle to position themselves effectively, identify the strategies that drive growth, benchmark performance, […]
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On-Demand Webinar TikTok vs. Instagram: Which Channel Performs Best for Every Beauty Category? About the Webinar TikTok vs Instagram: Where Beauty Categories Win on Social You’ve seen the headlines: TikTok is outperforming Instagram for beauty. But is that true for every product category? Not every beauty category generates the same media impact across social channels. […]
Social media has completely changed how brands grow and connect with consumers. Platforms like TikTok, Instagram and Pinterest have redefined how collections launch, trends spread and communities form—even how purchases are made. In 2024, 44% of global consumers purchased apparel and accessories three to seven times via social media, while 24% reported buying eight or […]
In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands Unleash the Key to a Powerful Instagram Marketing Strategy Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which […]
On-Demand Webinar Beyond Followers: Exploring Instagram’s Influence on Brand Performance Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current […]
Do you know the position of your outdoor fashion brand in the market? Where does your brand stand in comparison to other brands? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? In this mini blog series, we’ve portrayed the rankings of selected brands from various segments: sportswear, high-street, […]
Is your brand using Instagram Reels? If you’re in the Fashion, Luxury and Beauty (FLB) space, Instagram is no doubt a key part of your marketing strategy – and that means you should be giving the Reels feature plenty of attention. As we’ll see in this post, maximizing your presence on Reels is important for increasing […]
A DEEP DIVE INTO THE LONG-TERM MARKETING IMPACT OF A SUCCESSFUL YOUTUBE STRATEGY With the rapid digital transformation of the fashion industry accelerated by the global pandemic, brands looked to new formats that would help them connect with consumers. They propelled their video marketing strategies and looked to YouTube to remain engaged with their global audiences and […]
On-Demand Webinar YouTube’s Fashion Effect: Unlocking the Longtail Impact of Video Marketing Is this webinar for you? A virtual event to talk about the impact of video strategies in Fashion Our comprehensive guide to measuring ambassador impact will equip you with the insights and strategies needed to go beyond traditional metrics and fully understand the […]
AN ANALYSIS INTO THE MARKETING POTENTIAL OF TIKTOK CONTENT AND CREATOR COLLABORATIONS With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of […]
It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps, because for any brand hoping to succeed in China, KOL marketing is simply the best method out there. A good example is the Chinese unicorn beauty brand Perfect Diary, which was […]
With the short video industry very much in the limelight, there have been gains for all kinds of content within many various popular Chinese social media platforms, especially short video apps. Everyone is tipping 2021 to be the year of the short video, but with so many popular Chinese apps to choose from, which platforms […]
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Chinese e-commerce live streaming platforms are on fire. On the evening of April 1st Viya sold a rocket – yes, a space rocket – on a Taobao Livestream, while Smartisan CEO Luo Yonghao hosted his first live stream e-commerce sale on Douyin. Luo’s three-hour Livestream racked up RMB 110 million in sales, with 900,000 orders, […]
More and more people look to a brand’s Owned Media as a representation of values and establishment of brand identity. Throughout Covid-19, the influence of social platforms was magnified more than ever, with a report published in 2020 by 5W Public Relations highlighting that Instagram influences the purchase behaviour of seventy-two percent of Millennials and […]