With social being one of the most valuable marketing channels for brands, having an effective social media strategy is essential. Read on how to leverage these platforms to your brand's advantage.
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
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Is Instagram worth it? Well, when it comes to creating a successful strategy for Brand Amplification, Instagram may be the perfect platform with 90% of Instagram users following a business account. The platform can be used for brand amplification if you can manage to reach the correct audience, with 62% of users using the platform […]
TikTok Marketing Examples to Drive Growth For fashion jewelry brands, TikTok has emerged as the most powerful growth engine, delivering +47 percentage points higher MIV® growth than Instagram. It’s more than a discovery platform—it’s a catalyst for brand performance. Yet many brands struggle to position themselves effectively, identify the strategies that drive growth, benchmark performance, […]
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Working in fashion and looking for ways to tap into the benefits of online content to generate conversations about your brand? Well, then Twitter is your new best friend — thousands of influencers, bloggers, celebrities and other brands are already maximizing this social media channel’s potential. Twitter has definitely got everyone curious, so we performed […]
With a population of approximately 318 million people, Adweek reports that an estimated 67% of Americans are active on social media to some capacity. Roughly 200 million users on social sharing sites in the U.S. meaning that you have 200 million reasons to create and share killer content, and 200 million opportunities to stay relevant–especially […]
This Tuesday’s 2014 United States Senate Elections are the talk of the town. Democrats and Republicans are doing everything in their power to win as many votes as possible in a race that has extended onto social media. According to the latest NBC poll released on Sunday, the Republican Party may take control of the Senate. However, what does […]