Data Briefs
Chiara Ferragni: A Study on the Power of Influencers

Understand the power influencers can bring to your brand.
Download the Data Brief!

To kick off the launch of our new Data Briefs, we are sharing our study on infuencer, Chiara Ferragni, and the Media Impact Value™ her wedding had on brands such as Dior and Lancôme. In this two-page brief, you will explore:

  • Exclusive data insights.
  • An analytical representation of the power influencers have when it comes to brand awareness.
  • The MIV® generated by Chiara and Fedez during their wedding, overall, as well as by branded segmentation.
  • The interactions generated for brands, by the digital entrepreneur’s nuptials.

Download the data brief to learn more about the potential power partnering with influencers can have for your brand.

*MIV® is a registered mark in the European Union.

Download the Data Brief!