An Analysis of the Brand Performance by MIV®
Ralph Lauren’s Fashion Show 2022: California Dreaming, Spring 2023 Collection
Leaving New York for a California Dreaming setting on the West Coast, Ralph Lauren introduced his new collection on October 13th, 2022. This spectacular show and dinner took place at the Cali’s Huntington Library, Art Museum, and Botanical Gardens in San Marino, California. The entire experience of the runway show was a dazzling one. Elegant yet coastal decorations, a dinner in a garden, not to forget the many familiar faces. Among the many Celebrities and Influencers present at the star-studded event, there was Diane Keaton, Jennifer Lopez, Ben Affleck, Sylvester Stallone, and more.
In response to the spectacular event, we analyzed Ralph Lauren’s overall performance in this data brief. We analyzed the Voices and Channels that contributed to the performance of the brand, with a particular focus on the numerous Influencers and Celebrities in attendance at the event. Overall, this report will provide the key insights into the performance of the brand and a breakdown of the Media Impact Value™ achieved.
In this Ralph Lauren Fashion Show report, you will find:
- An overview of Ralph Lauren’s overall performance by MIV®
- A breakdown and analysis of the Voices and Channels driving the MIV®
- The top Social Media post for the brand
- Last, but not least, the top three Voices of the show