How Sofia Carson generated over $4.8M in Media Impact Value™ for Revlon
Sofia Carson x Revlon: The Power Behind Celebrity Ambassadors
Joining Revlon’s lineup of celebrity brand ambassadors including Gal Gadot, Ashley Graham, and Adwoa Aboah, American singer and actress, Sofia Carson announced her global partnership with the legacy multinational beauty brand in January 2020.
For this data brief, we looked into the data and tracked the Media Impact Value (MIV®) behind the ambassadorship. We also analyzed the top online and social placements, as well as top influencer placements that helped amplify the partnership. Dive into the report on how a legacy beauty brand drives growth and brand value, even through a global pandemic, by tapping into a celebrity that resonates with the younger Gen Z consumer.
In this data brief, you will find:
- The total Media Impact Value™ and Share of Voice for the partnership.
- The top online and social posts that contributed to the total MIV®.
- The top influencer posts that helped amplify and create greater awareness for the partnership.