How the capsule collection generated $15.3M MIV®
THE NORTH FACE X GUCCI
Last September, Gucci announced a surprising partnership with The North Face. While many luxury brands have already partnered with streetwear brands such as Jordan x Dior, Adidas x Prada or Supreme x Louis Vuitton, this is the first time a luxury brand has collaborated with an outdoor brand, making this one of the buzziest collections of the year.
To understand the value behind this collection, Launchmetrics analyzed placements mentioning The North Face X Gucci from when the announcement was made on September 23rd, 2020, to understand how much Media Impact Value™ this collection accumulated for the two brands.
In this data brief, you will find:
- Overall Media Impact Value™ generated by the capsule collection
- The top social and online posts that helped amplify Gucci and The North Face collaboration
- A ranking of the top Influencers of the campaign