A deep dive into Unilever Prestige’s S1 2022 brands performance within the Beauty industry.
Unilever Prestige Benchmark: S1 2022
This data brief analyses Unilever Prestige’s S1 2022 performance, determining which Voices helped the various beauty divisions in the conglomerate drive Media Impact Value™ (MIV®). We looked into the performance of the organization’s top-performing brands in haircare, skincare, and makeup. You will also find in this insight the cross-category brand benchmark of Unilever Prestige’s top performers.
Understanding which Channels and Voices have been successfully leveraged helps brands improve their marketing strategies and identify the best way to reach their targeted audience by generating MIV®. As S1 2023 has just started, this content is good to leverage for comparison and to observe the breakdown of the Media Impact Value™ achieved. This insight will provide key data into the conglomerate’s performance in early 2022.
In this Unilever Prestige Benchmark, you will find:
- An overview of Unilever Prestige’s performance in S1 2022
- The top performing brands ranking by division and by Media Impact Value™ (MIV®)
- The key Voices which generated the most MIV®
- The key Channels driving the most MIV®