Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance
A virtual event for marketing leaders redefining brand performance in the age of AI, this October 7
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A Guide to Marketing Mix Optimization for Fashion, Lifestyle & Beauty Brands Fashion, Lifestyle and Beauty (FLB) leadership teams are constantly under pressure to prove that their marketing spend is paying off. Marketing mix optimization has become more important than ever, yet as budgets tighten and channels multiply, knowing where to invest next has become […]
Launchmetrics’ media monitoring solution has always been the central place where Fashion, Lifestyle and Beauty (FLB) brands monitor, filter and measure the Media Impact Value® (MIV®) of their global print, online and social media coverage. But monitoring coverage and understanding the story behind it are two different things. Until now, moving from a stream of […]
Most brand monitoring tools are designed to answer one question: What is being said about us? On its own, that information is useful. However, it’s not the only question brands should be asking. The more important question is: What does it mean for our brand? While many tools can track mentions and conversations, the most […]
As fashion brands compete to define the season, understanding what captures attention and drives impact has become increasingly important. With an ever-growing fashion calendar and competition intensifying across global fashion weeks, understanding how much of the conversation your brand owns, how it compares to competitors and what is driving that visibility has become essential. Our […]
2026 is shaping up to be a landmark year for sports and a prime opportunity for Fashion, Lifestyle & Beauty (FLB) brands. The summer sits at the center of the global sporting calendar, bringing together some of the world’s most watched events and creating a powerful stage for brands to be a part of the […]
Fashion, Lifestyle and Beauty (FLB) brands generate hundreds of placements across channels and Voices everyday. While media monitoring helps brands track coverage and Media Impact Value® (MIV®) helps quantify its impact, understanding the conversations driving that visibility can still be challenging across large volumes of coverage. That’s why we created Analyze Coverage: a faster way […]
On-Demand Webinar How to Measure Multigenerational Beauty Marketing Using data and benchmarking to guide strategy About the Webinar Navigating Generational Differences in Beauty Most beauty brands need to engage multiple audiences at once. The same brand may be marketing skincare products to Gen Z consumers while also promoting anti aging or premium skincare lines to […]
Beauty Competitive Benchmarking Gives Your Brand Early Momentum Signals that Sales Alone Can’t Commercial figures tell you what happened, but brand performance indicates whether you’re building long-term sustainable growth. As beauty brands expand across categories, markets and consumer groups, understanding brand visibility is critical to understanding competitive position, market share and future growth opportunities. A […]
The Brand Competitive Benchmarking Template Made for Executive Reporting Sales performance tends to dominate boardroom conversations. While revenue, units sold and retail performance are critical indicators of short-term growth, marketing and PR teams often need a clearer way to demonstrate the business value of their activities. That’s why many brands are turning to brand performance […]
When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform reflect how performance is measured in your industry? Measuring brand […]
To succeed in today’s British fashion industry, brands must understand the influence of culture for marketing impact. With the British fashion industry more competitive than ever, marketing and PR teams must prioritize culture within brand initiatives for long term success. The UK has always been a cultural powerhouse, with London Fashion Week on average growing […]
Media tracking was once focused on monitoring press mentions and campaign coverage. Today, Fashion, Lifestyle and Beauty (FLB) brands use it to measure how they appear across the biggest cultural moments in the calendar. From fashion weeks and the Met Gala to Coachella and Wimbledon, these events create huge opportunities for brands to be at […]
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The Red Carpet Moments Defining Cannes 2026 The Cannes Film Festival 2026 officially opened on the French Riviera, bringing together leading figures across the film, entertainment and fashion scene for one of the year’s most influential cultural moments. From premieres and red carpet appearances to luxury brand partnerships, worldwide conversation had once again begun around […]
Media monitoring isn’t just about tracking how often your brand is mentioned. It’s about understanding what those mentions actually mean for your brand. If you misinterpret your coverage, or miss it altogether, you risk overlooking opportunities, reacting too slowly to negative sentiment or wasting money on campaign directions that aren’t getting results. That’s where the […]
