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Since the pandemic, the word “mask” has become synonymous with surgical masks. With the rise in surgical mask use, a new term has emerged:… Read the article   >

The red carpet is back. For the 78th edition of the Venice Film Festival, luxury fashion and high jewelry brands leveraged Celebrities and Influencers… Read the article   >

We all know how critical 2020 was for the industry due to the Covid-19 pandemic. Thousands of campaigns had to be delayed or canceled,… Read the article   >

Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >

For our #KnowYourMIV series, we’ve analyzed the performance of the top beauty Influencers on China’s leading Social Media platforms, revealing the Launchmetrics Media Impact… Read the article   >

In this #LaunchmetricsProTips series, we walk you through Launchmetrics’ Brand Performance Cloud, as well as its solutions and applications. Through short videos you’ll discover… Read the article   >

The Qixi Festival is the third celebration of love in China after Valentine’s Day and 520 Day. With increasing growth in Chinese consumption, luxury… Read the article   >

As brands look for new ways to engage with their audiences, Celebrity collaborations seem to be the go-to for generating excitement, revenue, and Media… Read the article   >

Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >