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Digital adoption has been accelerated during the pandemic, with many brands finally prioritizing going online and understanding the importance of embracing digital innovations. Therefore, in… Read the article   >

It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps,… Read the article   >

Welcome back to another installment of #KnowYourMIV! This time we’re focusing on the Chinese Social Media platform WeChat. We’ll be listing some of the… Read the article   >

Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >

In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short… Read the article   >

Welcome to our latest report The Future of Retail, where we analyze the ten major players in the fashion, luxury and retail space and… Read the article   >

China’s Key Opinion Leader (KOL) landscape can seem like an endless vortex of options, and so to understand the KOL world means having a… Read the article   >

In this installment of #Knowyourmiv, we’ll be expanding our horizons and looking at the top ten Chinese Influencers you should know. Western fashion, luxury,… Read the article   >

Welcome to our China 520 Valentine’s Day report for 2021 where you will learn about selected campaigns created by luxury brands in the Fashion,… Read the article   >