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The digital retail landscape in China is shifting. Social commerce is quickly eating away at the market share of traditional e-commerce giants, with Douyin… Read the article   >

Where does your premium fashion brand stand in comparison to other brands? What’s your position in the market? Do you have access to data… Read the article   >

Welcome to our series #KnowYourMIV. In this article we are looking into the fashion influencer and creative director, Emili Sindlev. Emili is a Danish… Read the article   >

To deliver a successfully marketing strategy, makeup brand campaigns must begin on the right foundations. Luckily, when it comes to foundations, we’ve got you… Read the article   >

Consumer fatigue impacting your social media engagement? Struggling to keep up with your competitors? Looking for metrics that will help you measure the effectiveness… Read the article   >

The high-street fashion landscape has become an increasingly competitive place for brands to strive in. With questions regarding consumer fatigue becoming more prominent in… Read the article   >

The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a… Read the article   >

Welcome to our series #KnowYourMIV. In this article we are looking into the popular fashion influencer Karina Nigay. Karina Nigay is a Russian influencer… Read the article   >

A Data Analysis on Sustainability within the Fashion Industry for the CNMI by Launchmetrics Sustainability is without a doubt one of the biggest issues… Read the article   >