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Key Opinion Leader (KOL) marketing has become a must-have for most fashion, luxury, and beauty brands. Though their formats might be different, the ultimate… Read the article   >

After several 100% digital seasons, Fashion Week returned to a hybrid format, mixing physical shows and presentations with creative online video content. Launchmetrics and… Read the article   >

China’s Influencer marketing industry is said to be years ahead of the rest of the world. The advanced integrations of Social Media, e-commerce, and… Read the article   >

After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on… Read the article   >

In this third edition of our Top 20 Power Players Report, you will find a new quarterly analysis on the successes and growth within… Read the article   >

With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the… Read the article   >

When mentioning Key Opinion Leader (KOL) marketing, the first thing that many brands and agencies would think of is KOL promotion of their products.… Read the article   >

It’s a common practice in the Influencer marketing industry to send products to Influencers and Key Opinion Leader (KOL) in the hopes of free… Read the article   >

TikTok is one of the fastest-growing digital platforms, with more than 100 million monthly users in the US alone. The short-form video app is… Read the article   >