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After a year of postponements and cancellations, brides and grooms around the world are expected to rush back to wedding planning this summer. The… Read the article   >

Digital transformation and fashion technology have been at the forefront of the conversation in the last 10 years for the fashion industry. However, it… Read the article   >

Welcome to our new eBook ‘Measuring Beauty Marketing Success‘ where you will discover the right tools and resources to track your brand’s PR efforts… Read the article   >

While brands look towards the industry’s top retailers to help drive sales, retailers are also looking for ways to innovate as more competition enters… Read the article   >

The COVID-19 pandemic has had long-lasting effects on consumption habits and broader economic conditions, meaning marketing and brand promotion has proved more challenging than… Read the article   >

The last few years have not been short of collaborations between fashion brands: different universes and styles that come together, mixing identifiers and the… Read the article   >

Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >

As the world begins to recover from the impact of the global pandemic and prepares to adapt to the new normal, Launchmetrics & Digital… Read the article   >

Whether it’s celebrity or influencer-inspired or a partnership between two unlikely brands, fashion brand collaborations allow brands to experiment with new designs, aesthetics and… Read the article   >