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Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but… Read the article   >

The viral video platform that started as a teen app has now transformed into a must-have marketing platform for brands wanting to build meaningful… Read the article   >

Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >

Every year Pride Month is celebrated across the globe during June, with communities, organizations, and brands celebrating and empowering the LGBTQIA+ community, as well… Read the article   >

Welcome to our 618 report in collaboration with ChatLabs, where you will an overview and analysis of five notable beauty brand campaigns in 2021… Read the article   >

In this data report, Launchmetrics has analyzed the results of selected brands that showed their upcoming collection during the Milano Fashion Week Men’s –… Read the article   >

It’s time for another #KnowYourMIV article! In this blog we’ll have a look at RED’s, aka Xiaohongshu, top beauty Influencers, or Key Opinion Leaders… Read the article   >

Digital adoption has been accelerated during the pandemic, with many brands finally prioritizing going online and understanding the importance of embracing digital innovations. Therefore, in… Read the article   >

It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps,… Read the article   >