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This data brief analyses Unilever Prestige’s S1 2022 performance, determining which Voices helped the various beauty divisions in the conglomerate drive Media Impact Value™ (MIV®).… Read the article   >

The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments… Read the article   >

In the midst of Fashion Weeks and the threat of a sharp slowdown in growth worldwide, most brands are most likely looking to optimize… Read the article   >

Did you know that within the first 72 hours of a Fashion Week show, 80% of the visual content to be published is already… Read the article   >

It’s time to improve your decision-making process. Thinking about what factors fashion or luxury companies could implement to come up with optimum business marketing… Read the article   >

Do you know the position of your luxury fashion brand in the global market? What about localized markets — where does your brand stand… Read the article   >

Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the… Read the article   >

Do you know the position of your e-retail brand in the market? Where does your brand stand in comparison to others? Do you have… Read the article   >

This insight analyses VF Corporation‘s 2022 performance, determining which Voices helped the Fashion corporation drive Media Impact Value™ (MIV®). We looked into the performance… Read the article   >