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With the imminent generational shift, luxury fashion and high jewelry brands have started leveraging fresh, multifaceted, and digitally savvy ambassadors to drive their performance… Read the article   >

A SPECIAL YEARLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY Welcome once again to our ‘Beauty Unboxed’ series. As you might know, for a… Read the article   >

The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for… Read the article   >

Technology has changed the way that public relations operates, as well as the fashion sector at large, pushing it towards a full digital transformation.… Read the article   >

Shanghai Fashion Week has returned to completely in-person shows and is presenting the best collections from major designers at the Spring/Summer 2022 event. We… Read the article   >

A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® After unprecedented declines within the luxury market in Europe, the US, and… Read the article   >

In past years, Key Opinion Leader (KOL) campaigns were considered a novel method to communicate with Chinese consumers. However, nowadays they are an essential… Read the article   >

As the world slowly but surely enters a ‘new era’, Fashion Week yet again proves to be a source of creativity, energy, and a… Read the article   >

A DEEP DIVE INTO THE TOP BEAUTY INFLUENCERS FOR MASS MARKET BEAUTY BRANDS IN SEPTEMBER 2021 Welcome to our Beauty Unboxed series where we… Read the article   >