Welcome to the Launchmetrics Content HUB

Welcome to our series #KnowYourMIV. In this article we are looking into Diipa Buller-Khosla and her collaboration with Charlotte Tilbury’s beauty brand. Global influencer,… Read the article   >

Entering the Chinese market? Struggling to find the right metrics to measure your local performance? Looking for KOLs to collaborate with? Welcome to Launchmetrics… Read the article   >

The beauty and cosmetics industry in China is one of the fastest-growing and most promising fields of business in China for the near future.… Read the article   >

How do you know if your brand’s PR budget is being spent on the right things? How can you effectively calculate the ROI of… Read the article   >

Recently, Kamala Harris caught our attention by generating a total MIV® of $19M for the three brands that she wore during the Presidential Inauguration… Read the article   >

The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a… Read the article   >

Cross-brand collaborations are fast becoming an essential tactic for companies in China. They help brands connect with new audiences, increase brand awareness, and showcase… Read the article   >

Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide… Read the article   >

THE MODERN-DAY APPROACH TO SECURING MORE PR COVERAGE In today’s fast-paced world driven by digital and social, how can a fashion, luxury, or cosmetic… Read the article   >