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With China on track to become the largest luxury market by 2025, brands across the globe are investing plenty of resources to get more… Read the article   >

Digital transformation and the use of fashion technology have become essential for fashion, luxury, and beauty companies. Covid-19 has accelerated this process at a… Read the article   >

A DEEP DIVE INTO HOW EFFECTIVE SAMPLE MANAGEMENT CAN HELP BOOST OVERALL BRAND PERFORMANCE For fashion brands, effective sample management is key to improving… Read the article   >

In today’s digital era, a fashion show does not last for only fifteen minutes. It is re-watched and re-experienced continuously by fashion lovers around… Read the article   >

Since the pandemic, the word “mask” has become synonymous with surgical masks. With the rise in surgical mask use, a new term has emerged:… Read the article   >

The red carpet is back. For the 78th edition of the Venice Film Festival, luxury fashion and high jewelry brands leveraged Celebrities and Influencers… Read the article   >

We all know how critical 2020 was for the industry due to the Covid-19 pandemic. Thousands of campaigns had to be delayed or canceled,… Read the article   >

Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >

For our #KnowYourMIV series, we’ve analyzed the performance of the top beauty Influencers on China’s leading Social Media platforms, revealing the Launchmetrics Media Impact… Read the article   >