Welcome to the Launchmetrics Content HUB

Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This… Read the article   >

For our #KnowYourMIV series, we’ve analyzed the performance of the top beauty Influencers on China’s leading Social Media platforms, revealing the Launchmetrics Media Impact… Read the article   >

In this #LaunchmetricsProTips series, we walk you through Launchmetrics’ Brand Performance Cloud, as well as its solutions and applications. Through short videos you’ll discover… Read the article   >

The Qixi Festival is the third celebration of love in China after Valentine’s Day and 520 Day. With increasing growth in Chinese consumption, luxury… Read the article   >

As brands look for new ways to engage with their audiences, Celebrity collaborations seem to be the go-to for generating excitement, revenue, and Media… Read the article   >

A DEEP DIVE INTO THE BEST PERFORMING INFLUENCERS FOR LUXURY BEAUTY BRANDS IN AUGUST 2021 Welcome to ‘Beauty Unboxed’: our new monthly series where… Read the article   >

Key Opinion Leader (KOL) marketing has become a must-have for most fashion, luxury, and beauty brands. Though their formats might be different, the ultimate… Read the article   >

A DATA DEEP DIVE INTO PARIS FASHION WEEK – MENSWEAR SPRING SUMMER 2022 & HAUTE COUTURE FALL/WINTER 2021-2022 After several 100% digital seasons, Fashion… Read the article   >

China’s Influencer marketing industry is said to be years ahead of the rest of the world. The advanced integrations of Social Media, e-commerce, and… Read the article   >