Keep up to date with the latest product updates and release notes for all Launchmetrics software modules. From cutting edge AI technology to in-depth reporting tools, get a complete breakdown of all the essential updates here.
Seating is one of the most strategic decisions in an event. It defines the front row, prioritizes who can see the collection most clearly, determines who sits together and signals which relationships matter most in the room. It’s why seating can’t follow a single template. At a couture show like Valentino’s FW25, guests were seated […]
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Every post, placement and mention helps build brand visibility, however, tracking where that exposure comes from is just as important as measuring how much of it you have. Media monitoring can show you the volume, but without knowing which Voices are behind the coverage, whether Media, Influencers, Celebrities, Partners or Owned channels, it becomes harder […]
Nearly half of all samples never leave the showroom and when items do circulate, they take an average of 16 days to return. This creates long windows where physical stock and digital records fall out of sync. Part of this drift comes from how samples are produced and used. Accessories account for 36.8% of output […]
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As part of our growing AI offering, we recently introduced Analyze Coverage to help users uncover the common themes and narratives within their coverage. Our latest update, Smart Tags, builds on this by enabling brands to track the qualitative themes that matter to them over time. Launchmetrics already offers both manual and automated tagging based […]
Our metrics solution has always made it intuitive for marketing, PR and communications teams to monitor, filter and measure their coverage. But reporting on that data correctly and making the insights land often require a structured view that can be shared across teams, reused over time and adapted for different stakeholders. That’s exactly what the […]
Launchmetrics’ media monitoring solution has always been the central place where Fashion, Lifestyle and Beauty (FLB) brands monitor, filter and measure the Media Impact Value® (MIV®) of their global print, online and social media coverage. But monitoring coverage and understanding the story behind it are two different things. Until now, moving from a stream of […]
Fashion, Lifestyle and Beauty (FLB) brands generate hundreds of placements across channels and Voices everyday. While media monitoring helps brands track coverage and Media Impact Value® (MIV®) helps quantify its impact, understanding the conversations driving that visibility can still be challenging across large volumes of coverage. That’s why we created Analyze Coverage: a faster way […]
When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform reflect how performance is measured in your industry? Measuring brand […]
For Fashion, Lifestyle and Beauty (FLB) brands hosting a range of events, from press showrooms and collection previews to VIP appointments and buyer meetings, marketing and PR teams are often highly focused on curating the right guest list and creating a seamless event experience. But one part of the experience is often underestimated: guest arrivals. […]
Managing samples across teams, markets and workflows often means multiple ways of creating and updating inventory. While a Samples Management solution brings structure and visibility, the way teams work within it can still introduce inconsistencies, from duplicate entries to misaligned naming, making reporting harder to rely on. To bring more structure and control to how […]
Launching your brand in a new country is no easy feat. Right after launch, PR and marketing teams must be able to answer the question: is our strategy already working in this new market? In the early phases of expansion, tracking and benchmarking your brand performance can reveal early signals about how your strategy is […]
Between seasonal launches, red-carpet events and film placements, brands have endless opportunities to showcase their products in high-visibility moments. Despite planned events and unexpected opportunities, many samples still sit unused in the showroom—leaving visibility, ROI and cultural relevance on the table. To help brands make the most of every piece, Launchmetrics Samples offers a smarter […]
During Fashion Week, the runway sets the scene for your collections, while the seats are filled with Voices ready to amplify and generate your brand performance. Across Media, Celebrities, Influencers, Partners and Owned Media, each Voice plays a crucial role in shaping your brand’s visibility. Once the lights dim and the venue empties, every brand […]
For Fashion, Lifestyle and Beauty events, presentation is everything. Guests arrive expecting to step into the brand’s universe where every interaction feels like part of a carefully curated experience. From the campaign-inspired atmosphere down to the smallest details, each touchpoint—whether an invitation or a QR code—signals identity, status and care. Instead of reinforcing the story […]
On the day of your event, the plan is locked in. The guest list is set, seating is finalized and the team knows their roles and responsibilities. But even with the best prep, those last minute occurrences still happen in Fashion, Lifestyle and Beauty events. Whether a VIP walks in unannounced or a high-profile guest […]
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Budgets are tighter, expectations are higher and your assets have to go further. Today’s economy means every sample has to earn its keep—moving between multiple teams, shoots and markets to speed up its time-to-market and boost coverage. But for that to happen, teams needs internal visibility: to know what’s available, where it is and who’s using […]
From campaign recaps to executive updates, reporting plays a critical role in how teams share insights and showcase impact. Whether it’s summarizing monthly performance, comparing brand visibility across markets or highlighting talent-driven coverage, reports help bring structure and clarity to your media monitoring efforts. To make that process even more intuitive and adaptable, we’ve reimagined […]