Introducing Analyze Coverage: Understand the Conversations Behind Your Media Coverage with AI
Reading through every placement to learn what's being said in your coverage is an impossible task. Get the key themes shaping it in seconds.
Product News
Keep up to date with the latest product updates and release notes for all Launchmetrics software modules. From cutting edge AI technology to in-depth reporting tools, get a complete breakdown of all the essential updates here.
Featured Content
Get Greater Granularity With Our Voices Filter
Every post, placement and mention helps build brand visibility, however, tracking where that exposure comes from is just as important as measuring how much of it you have. Media monitoring can show you the volume, but without knowing which Voices are behind the coverage, whether Media, Influencers, Celebrities, Partners or Owned channels, it becomes harder […]
Sample Inventory Audits Made Easy
Nearly half of all samples never leave the showroom and when items do circulate, they take an average of 16 days to return. This creates long windows where physical stock and digital records fall out of sync. Part of this drift comes from how samples are produced and used. Accessories account for 36.8% of output […]
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The Latest Content
Turn Your Coverage Into Actionable Insights With Advanced AI Enrichments
Understanding what drove your performance often starts with manually organizing coverage. Here's how to offload that step and go straight to analysis.
Smart Tags: Track the Themes Behind Your Coverage with AI
Defining tagging terms by hand is slow and inconsistent. Find out how AI tags each placement based on meaning, rather than keywords.
Build Advanced Excel Reports to Standardize Team Reporting
Our metrics solution has always made it intuitive for marketing, PR and communications teams to monitor, filter and measure their coverage. But reporting on that data correctly and making the insights land often require a structured view that can be shared across teams, reused over time and adapted for different stakeholders. That’s exactly what the […]
Event Management Software Updates
Meet Launchmetrics Timeslots: A Smarter Way to Manage Guest Flow
For Fashion, Lifestyle and Beauty (FLB) brands hosting a range of events, from press showrooms and collection previews to VIP appointments and buyer meetings, marketing and PR teams are often highly focused on curating the right guest list and creating a seamless event experience. But one part of the experience is often underestimated: guest arrivals. […]
Sync Your CRM With Our Events Platform Using the Launchmetrics API
From the outside, a successful Fashion, Lifestyle or Beauty (FLB) event appears effortless. But behind the scenes, the reality is more complex. Event teams are often juggling fragmented systems, scattered spreadsheets, duplicate records and manual processes. This is because when systems aren’t connected, data becomes unreliable, RSVPs slow down and visibility fades when it matters […]
Organize Seating Charts in Events with Multiple Teams & Agencies
From the scale of fashion week to the intimacy of private dinners, every seating decision matters and can even make or break relationships. Yet behind the scenes, invitee management is often fragmented across multiple departments, managed through spreadsheets, and prone to errors and miscommunication. This disconnect revealed a clear need to the Launchmetrics product team: our […]
Explore More of the Latest Content
More Than Monitoring: Meet the Dashboards Bringing Insights Directly to Your Feed
Launchmetrics’ media monitoring solution has always been the central place where Fashion, Lifestyle and Beauty (FLB) brands monitor, filter and measure the Media Impact Value® (MIV®) of their global print, online and social media coverage. But monitoring coverage and understanding the story behind it are two different things. Until now, moving from a stream of […]
Cision vs Meltwater vs Launchmetrics: Comparison for Fashion, Lifestyle & Beauty (FLB) Brands
When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform reflect how performance is measured in your industry? Measuring brand […]
Meet Launchmetrics Timeslots: A Smarter Way to Manage Guest Flow
For Fashion, Lifestyle and Beauty (FLB) brands hosting a range of events, from press showrooms and collection previews to VIP appointments and buyer meetings, marketing and PR teams are often highly focused on curating the right guest list and creating a seamless event experience. But one part of the experience is often underestimated: guest arrivals. […]
Bring Consistency to Sample Creation with New Permissions
Managing samples across teams, markets and workflows often means multiple ways of creating and updating inventory. While a Samples Management solution brings structure and visibility, the way teams work within it can still introduce inconsistencies, from duplicate entries to misaligned naming, making reporting harder to rely on. To bring more structure and control to how […]
How to Benchmark Your Regional Brand Performance in Launchmetrics
Launching your brand in a new country is no easy feat. Right after launch, PR and marketing teams must be able to answer the question: is our strategy already working in this new market? In the early phases of expansion, tracking and benchmarking your brand performance can reveal early signals about how your strategy is […]
How to Customize Seating Charts for Every Event
Seating is one of the most strategic decisions in an event. It defines the front row, prioritizes who can see the collection most clearly, determines who sits together and signals which relationships matter most in the room. It’s why seating can’t follow a single template. At a couture show like Valentino’s FW25, guests were seated […]
Sample Efficiency Performance Reporting
Between seasonal launches, red-carpet events and film placements, brands have endless opportunities to showcase their products in high-visibility moments. Despite planned events and unexpected opportunities, many samples still sit unused in the showroom—leaving visibility, ROI and cultural relevance on the table. To help brands make the most of every piece, Launchmetrics Samples offers a smarter […]
Decoding Fashion Week Performance With Brand Focus
During Fashion Week, the runway sets the scene for your collections, while the seats are filled with Voices ready to amplify and generate your brand performance. Across Media, Celebrities, Influencers, Partners and Owned Media, each Voice plays a crucial role in shaping your brand’s visibility. Once the lights dim and the venue empties, every brand […]
Customized QR Codes
For Fashion, Lifestyle and Beauty events, presentation is everything. Guests arrive expecting to step into the brand’s universe where every interaction feels like part of a carefully curated experience. From the campaign-inspired atmosphere down to the smallest details, each touchpoint—whether an invitation or a QR code—signals identity, status and care. Instead of reinforcing the story […]
Improve Your Brand's Performance
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
Work Smarter With Our Events Mobile App
On the day of your event, the plan is locked in. The guest list is set, seating is finalized and the team knows their roles and responsibilities. But even with the best prep, those last minute occurrences still happen in Fashion, Lifestyle and Beauty events. Whether a VIP walks in unannounced or a high-profile guest […]
Samples Without Silos
Budgets are tighter, expectations are higher and your assets have to go further. Today’s economy means every sample has to earn its keep—moving between multiple teams, shoots and markets to speed up its time-to-market and boost coverage. But for that to happen, teams needs internal visibility: to know what’s available, where it is and who’s using […]