Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
A Guide to Marketing Mix Optimization for Fashion, Lifestyle & Beauty Brands Fashion, Lifestyle and Beauty (FLB) leadership teams are constantly under pressure to prove that their marketing spend is paying off. Marketing mix optimization has become more important than ever, yet as budgets tighten and channels multiply, knowing where to invest next has become […]
Featured Content
Beauty Competitive Benchmarking Gives Your Brand Early Momentum Signals that Sales Alone Can’t Commercial figures tell you what happened, but brand performance indicates whether you’re building long-term sustainable growth. As beauty brands expand across categories, markets and consumer groups, understanding brand visibility is critical to understanding competitive position, market share and future growth opportunities. A […]
Is a market expansion strategy on your roadmap for 2026?
A virtual event for marketing leaders redefining brand performance in the age of AI, this October 7
The Latest Content
Jewelry has become personal as consumers look to invest in everyday pieces to express themselves. Now, brands across the market are competing for a place in the everyday wardrobe. But the strategies driving their presence appear to be different. Among the brands analyzed, Influencers generate up to 66% of Media Impact Value® (MIV®), while mass […]
As fashion brands race to set the season’s narrative, knowing what grabs attention and delivers real impact has never mattered more. With trends emerging and fading overnight, competition for attention across New York, London, Milan and Paris Fashion Weeks is fierce. Understanding how much of the conversation your brand commands, how it measures up to […]
Jewelry and watch brands invest in key moments, but rarely measure what each one delivers. Here's how to do it through the lens of brand performance.
Marketing Measurement
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
What should regional expansion reporting actually look like? Many teams begin with a business expansion plan template to define where to enter, how to activate and what investment is required. But once expansion is underway, a different question emerges: how do you measure whether that plan is delivering competitive traction? As brands expand into new […]
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
Samples & Showroom Management
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cuccinelli […]
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
Do PR samples still hold any weight in this digital-first era? PR samples are one of fashion’s familiar practices; so familar that it’s often taken for granted. Yet beneath its routine lies its growing influence through product placements that drive brand visibility, particularly in entertainment. From Margot Robbie’s viral Schiaparelli moment on the Barbie press […]
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As fashion brands compete to define the season, understanding what captures attention and drives impact has become increasingly important. With an ever-growing fashion calendar and competition intensifying across global fashion weeks, understanding how much of the conversation your brand owns, how it compares to competitors and what is driving that visibility has become essential. Our […]
2026 is shaping up to be a landmark year for sports and a prime opportunity for Fashion, Lifestyle & Beauty (FLB) brands. The summer sits at the center of the global sporting calendar, bringing together some of the world’s most watched events and creating a powerful stage for brands to be a part of the […]
How Leading Brands are Growing Beauty Market Share Across Five Generations With beauty growth projected to slow to 5% annually through 2030, the era of organic, rapid growth is beginning to fade. As brands look for new ways to win beauty market share, one strategy is emerging: expanding who brands are speaking to. Through multigenerational […]
The Beauty Brand Competitive Benchmarking Template Made for Executive Reporting Sales performance tends to dominate boardroom conversations. While revenue, units sold and retail performance are critical indicators of short-term growth, marketing and PR teams often need a clearer way to demonstrate the business value of their activities. That’s why many beauty brands are turning to […]
To succeed in today’s British fashion industry, brands must understand the influence of culture for marketing impact. With the British fashion industry more competitive than ever, marketing and PR teams must prioritize culture within brand initiatives for long term success. The UK has always been a cultural powerhouse, with London Fashion Week on average growing […]
The Red Carpet Moments Defining Cannes 2026 The Cannes Film Festival 2026 officially opened on the French Riviera, bringing together leading figures across the film, entertainment and fashion scene for one of the year’s most influential cultural moments. From premieres and red carpet appearances to luxury brand partnerships, worldwide conversation had once again begun around […]
From sculptural silhouettes to gilded glamour, this year’s Met Gala captivated global attention. The Met Gala 2026 cemented its status as fashion’s most extravagant night of the year, where celebrity, craftsmanship and artistic expression converge. This year’s “Fashion Is Art” dress code showcased the identity, creativity and cultural relevance of the leading brands today. Between […]
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless. But you know what sits behind it all: multiple updates, last-minute seating changes, time running out, […]
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Watches and Wonders 2026 stands as the pinnacle event of the global watchmaking calendar… …where world premieres meet a rarefied stage for brand impact. With a 34.6% year-over-year increase in Media Impact Value® (MIV®), a significant acceleration from the previous year, Watches and Wonders 2026 reached a new level of visibility. Bringing together 65 exhibiting […]
Want the takes you won’t get from panels, press releases or social media? In an industry full of noise, it’s harder than ever to hear real opinions. Cue From the Source—the straight-talking interview series that captures what industry leaders actually think. No sugar-coating; just sharp insights, real perspectives and unfiltered truths from the experts, giving […]