Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
The brands using repositioning strategies generated on average two times more impact than those that didn’t. Mass market brands are repositioning as a result of being squeezed from both sides. Launchmetrics’ analysis of 50 mass market fashion brands found that those using premium strategies generated on average two times more Media Impact Value® (MIV®) of […]
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Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
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Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
Beauty Categorization Strategies to Drive Growth With the beauty industry growth slowing to just +0.8% MIV® in S1 2025, identifying the right opportunities for each product category has never been more critical. Whether the goal is strengthening core categories or expanding into new booming ones—like fragrance, which grew by 13% YoY in MIV—beauty brands need […]
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
Leading Brand Expansion Strategies to Enter the U.S. Market European fashion brands saw an 8% decline in MIV® in EMEA during S1 2025, while performance in the U.S. grew by 4%, highlighting the market’s resilience during economic adversity. Growth is being fueled by the Influencer Voice, proving how strategic creator partnerships can accelerate market entry, […]
TikTok Marketing Examples to Drive Growth For fashion jewelry brands, TikTok has emerged as the most powerful growth engine, delivering +47 percentage points higher MIV® growth than Instagram. It’s more than a discovery platform—it’s a catalyst for brand performance. Yet many brands struggle to position themselves effectively, identify the strategies that drive growth, benchmark performance, […]
Sportswear Campaigns Driving Value Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets, audiences, and product categories. Yet many brands lack the visibility to measure global performance, benchmark against competitors, and identify where and how to invest for maximum […]
A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]
Unlock the key insights driving the beauty industry in 2025. The beauty industry continued to grow in S1 2025, demonstrating expansion across all core categories. But in a landscape defined by rapid innovation and constant brand entry, it’s the players that tune into cultural shifts, the platforms driving discovery and the Voices that resonate who […]
With an increasingly saturated fashion calendar, knowing what truly cuts through is key. As the fashion landscape grows more complex, the need for strategies that break through the busy event calendars has never been greater. Our latest reports dive deep into Spring/Summer 2026 Men’s Fashion Week in Milan and Paris, as well as Haute Couture […]
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations, market fragmentation, and a growing demand for performance-driven strategies. This report delivers exclusive insights from 2024, breaking down how the industry is moving, which brands are leading, and where future growth lies. Backed by real-time data and expert analysis, it […]
In sportswear, community marketing isn’t optional—it’s strategic In 2024, the sportswear market saw a 24% YoY growth in Media Impact Value® (MIV®). But in a thriving industry, product alone no longer defines success. The brands leading today’s conversation are those building community-first strategies through shared values and partnerships with the Voices their audiences trust most. […]
Decode the Media Impact Behind Fashion’s Most Influential Night: Met Gala 2025 The Met Gala 2025, the industry’s most extravagant night of the year, returned to the steps of the Metropolitan Museum of Art with even greater spectacle. Gathering Hollywood’s elite, fashion’s top designers and the cultural icons of today, this year’s edition reached new […]
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Discover the driving forces behind the red carpet performance for brands The cinematic world’s most iconic event returned to the French Riviera this year, and once again, the Festival de Cannes did not disappoint. Against the glamorous backdrop of the Cote d’Azur, the 2025 event gathered iconic Hollywood stars in film, fashion and culture to […]
As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres… …it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media […]