Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
The brands using repositioning strategies generated on average two times more impact than those that didn’t. Mass market brands are repositioning as a result of being squeezed from both sides. Launchmetrics’ analysis of 50 mass market fashion brands found that those using premium strategies generated on average two times more Media Impact Value® (MIV®) of […]
Featured Content
Is a market expansion strategy on your roadmap for 2026?
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
Subscribe to our newsletter to receive the latest content straight to your inbox
Page: 4
Wellness is no longer a niche—it’s a movement reshaping the beauty industry across every category. As self-care becomes central to consumer behavior, brands must evolve to stay relevant. In 2024, wellness-related mentions across skincare, haircare, fragrance, and makeup generated $208M in Media Impact Value® (MIV®), signaling a lasting shift. This data brief explores how wellness […]
Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]
When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]
From Runway to Retail: Mastering Fashion Samples Distribution for Brands In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Clara Bredin Garcia, Samples Manager at Balmain and Atossa Saragusti, Customer Success Director at Launchmetrics, explored how Balmain has optimized its sample distribution process to maximize brand impact and […]
How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]
Fashion Week isn’t just about the runway—it’s where fashion and pop culture intersect to set the tone for the industry. From Menswear Fashion Week to Haute Couture Week, all Voices come together to set the season’s agenda. But with so much buzz, how do you determine what truly resonates? Launchmetrics’ industry-standard reports offer exclusive insights […]
In an industry where every moment counts, making an impact during key industry events goes beyond the runway—it’s about shaping the global narrative. From the most talked-about shows to the strategies driving brand performance, understanding the dynamics of these events is essential. Launchmetrics’ latest fashion week 2025 reports decipher the trends, Voices, and platforms defining […]
In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]
With the McKinsey State of Fashion 2025 report highlighting low consumer confidence, reduced spending on discretionary items and younger consumers being overwhelmed by a saturated market—it’s no wonder that marketing and PR teams are feeling even more pressure to outperform competitors in the Fashion, Lifestyle and Beauty (FLB) space. But, how can brands truly stand […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
Discover the key data insights driving the leading fashion weeks What defines the leading fashion runway? To succeed during fashion weeks, it’s essential to understand what makes a campaign stand out at these high-profile global events. Discover the results behind Spring/Summer 2025 fashion weeks with Launchmetrics’ exclusive impact reports. Uncover an in-depth look into the […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
2024’s beauty market has begun with a bang, and standing out requires an understanding of the latest trends, the most successful social media platforms, and the Voices that drive success. In this ever-evolving marketplace, how are beauty brands crafting their success stories to stay ahead of the curve? Launchmetrics’ latest industry analysis in partnership with […]