Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
The brands using repositioning strategies generated on average two times more impact than those that didn’t. Mass market brands are repositioning as a result of being squeezed from both sides. Launchmetrics’ analysis of 50 mass market fashion brands found that those using premium strategies generated on average two times more Media Impact Value® (MIV®) of […]
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Is a market expansion strategy on your roadmap for 2026?
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
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A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining this season’s Men’s Fashion and Haute Couture Week events. Discover which Voices, channels and regions are driving shifts in global market trends […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining the SS25 Paris Men’s Fashion Week 2024 and FW24 Haute Couture Week events. Discover which runway generated the most Media Impact Value® […]
It’s the cinematic world’s most dazzling event of the year. Against the backdrop of the iconic French Cote d’Azur, the Festival de Cannes once again brought together the crème de la crème of Hollywood. For fashion, lifestyle and beauty brands, Cannes represents a golden opportunity to align with global cultural conversations – propelling Brand Performance […]
Gain the Data Insights You Need to Master Your Gen Z Marketing Strategy Generation Z is rewriting the rules of fashion marketing, forcing brands to adapt to a new era of value-driven, authentic, and community-focused interactions. As traditional fashion marketing approaches are upended, key questions arise: How are fashion and sportswear brands staying relevant? Which […]
It’s no secret — the sportswear industry has been booming since 2020 and shows no signs of slowing down. But, it’s not just down to consumer trends and the growing desire for well-being and comfort. There are sportswear brands in the industry that are leading the charge and capitalizing on intelligent sports marketing trends that […]
The industry’s most extravagant night of the year – The Met Gala 2024 – has returned for yet another season, gathering Hollywood’s biggest stars and fashion insiders to a celebration bigger than ever – and for fashion, lifestyle and beauty brands today, it’s an opportunity to drive impact that extends far beyond a fleeting moment. […]
Curious about the trends and brand strategies shaping the luxury industry today? Understanding what drives Watches and Wonders, the pinnacle of luxury on the industry’s calendar, is an excellent start. Discover data-driven narratives of Watches and Wonders 2024 with Launchmetrics’ industry-reference report, which identifies and breaks down strategic insights that go beyond the glamour. Uncover […]
An Insight Into the State of the Mass Market Industry and Fashion Marketing Trends When mass market fashion brands stepped into 2024, they faced a new set of challenges and looming economic uncertainty. Fashion marketing trends are more difficult to forecast. Equally, a set of third-generation brand disruptors are shaking up the scene. Fast fashion […]
Discover the key data insights driving the leading Fashion Weeks Are you looking for exclusive access to the data, activity, and evolution of this season’s Fashion Week? Our industry-reference reports identify and break down the pivotal insights from this season to shed light on the current state of leading runways. We examine the underlying trends […]
Discover Fashion Marketing Trends for a Powerful Brand Strategy Did you know that the Fashion industry accumulated $64.3B Media Impact Value™ (MIV®) in 2023? That’s a +24% increase compared to 2022. Despite global economic challenges and fast-changing trends across the landscape, Fashion is not slowing down. But while our data underlines fashion resilience, it emphasizes […]
All the key data from this iconic and value-rich event Are you looking for unlimited access to the data, activity and evolution of Paris Fashion Week®? Our report identifies and breaks down the pivotal insights from this season to inform your future Fashion strategies. We examine crucial trends including regional results, so you know which […]
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A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands Unleash the Key to a Powerful Instagram Marketing Strategy Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which […]
In the world of surfwear brands, competitions and events are vital platforms for showcasing new collections and expanding brand awareness. Our latest data report delves deep into the performance analysis of two iconic surf events: Hurley Sunset Beach and Billabong Pro Pipeline. These two predominant surf events have become pivotal in surfwear brands’ marketing strategies, […]