How Paul Smith Measures the Impact of Its Events
From Events to Analysis: How Paul Smith Connects Events to Measurable PR Impact
Revisit the full conversation from our recent Masterclass with Georgia Morrison, Global Head of Press & VIP at Paul Smith, and Tatiana Ferreira, Chief Customer Officer at Launchmetrics.
Together, they explore how Paul Smith approaches events as moments that extend beyond the in-person experience, and live on across digital channels. The session explores how the brand extends event impact through content and coverage, applies consistent measurement across channels and uses performance data to shape future PR and guest strategies.
What You’ll Find in This Masterclass
Chapter 1
How Paul Smith measures the impact of its events
Behind Paul Smith’s event & PR strategy
Key Takeaways from the Paul Smith masterclass
INTRO
Learn How Paul Smith Measure the Impact of their Events
Move beyond attendance-based reporting and gain a clearer view of how events contribute to brand performance and PR coverage. This Masterclass Recap breaks down the important role events play in Paul Smith’s friendly and approachable brand identity, and how they use Launchmetrics to measure the impact of each event.
From real-life experiences to social amplification, this discussion highlights how data informs their brand performance strategy.
Download the recap to learn:
- How Paul Smith evaluates event success beyond the in-person moment
- Why consistent benchmarks are essential for comparing coverage across channels
- How Media Impact Value® helps quantify PR and social impact together
- How event performance data informs future guest lists and PR planning