Watches and Wonders 2026: Where Brand Impact Was Created
Watches and Wonders 2026 stands as the pinnacle event of the global watchmaking calendar…
…where world premieres meet a rarefied stage for brand impact. With a 34.6% year-over-year increase in Media Impact Value® (MIV®), a significant acceleration from the previous year, Watches and Wonders 2026 reached a new level of visibility. Bringing together 65 exhibiting maisons and 11 new participants, including Audemars Piguet and Favre Leuba, it stands as a critical platform for brand storytelling, audience resonance and media influence.
What You’ll Find in This Report
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Watches and Wonders 2026: Data & Key Insights
Generating $72M in MIV, up from $53.5M in 2025, this year’s event was a critical growth engine for brand visibility. Our data brief explores the brand rankings and key drivers behind the performance, from social amplification to the evolving role of different Voices.
As participation at Watches and Wonders expanded, brand amplification strategies evolved with it. Legacy maisons continued to command attention, with success increasingly shaped by how brands activated different Voices—from the combined power of Owned and Media channels to the careful selection of partnerships and ambassadors.
This Launchmetrics report unveils the key drivers behind Watches and Wonders 2026, exploring the top-performing brands, Voice-level insights and clear takeaways to inform your future strategies. In this report you’ll find:
- Which brands led in Media Impact Value® and how they achieved standout visibility
- How Voice performance shifted and why the Celebrity Voice saw the strongest growth
- How social media’s role has evolved in shaping international visibility for brands
Download the full report to explore how Watches and Wonders 2026 became a pivotal moment for brand amplification and where the future of luxury watch marketing is heading.