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  Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives.
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    Maximize the usage of your brand assets with speed and efficiency and share your brand activations with high reach and ROI.
    
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  - Metrics
    Measure your performance and benchmark brand initiatives against industry standards.
    
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Customers
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  Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights.
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- Case Studies
  - Kate Spade
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Content
- Content Hub
- Industry Resources
  - Launchmetrics Glossary
    Industry terms and definitions to stay updated.
  - Luxury Watches Ranking 2021
    A monthly performance analysis of top watch brands.
  - Digital Collections Guide
    The Complete Guide for Digitizing Your Product and Collection Launches.
- Featured content
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About Us
- Our Background
  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty.
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- About us
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Our Network
- GPS Radar
  The private fashion community where brands, media and retailers connect to share content.
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- Style Coalition
  The platform that helps influencers connect with top brands for campaigns & collaborations.
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Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content HUB

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the fashion, luxury, and beauty sectors.

Webinars

Live Discussions & Masterclasses With Industry Experts

Launchmetrics Solutions: How to Tap Into the Chinese Market?

Launchmetrics Solutions: How to Benchmark your Marketing Campaigns against Competitors?

The State of Measurement 2022 with Publicis Sapient

Launchmetrics Solutions: How to Monitor Your PR Coverage and Measure the Impact…

Launchmetrics Solutions: How to Effectively Manage your Samples to Increase Efficiency

How Beauty Brands can Maximize Return on Fashion Week Investment

Featured Resources Collection

Whitepaper

The New Beauty Rules

Read the whitepaper

Webinar

The step-by-step process for organizing impactful virtual events and digitizing your collections next season

WATCH THE RECORDING

Data Briefs

Covid’s Athleisure Boom

Read the Data Briefs

With Vogue: How to Digitize Event Management without Losing the Luxury, Personal…

Through SMCP's Eyes: How to leverage sample management for your PR coverage

YouTube’s Fashion Effect: Unlocking the Longtail Impact of Video Marketing