Rethinking and Transforming Your Business for the Future


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The pandemic has been a catalyst for changes in consumer behavior and with the decrease in discretionary spending, accessories brands face additional challenges of maintaining relevance, at the risk of slumps in sales, or being replaced. Whether businesses need to shift from a wholesale to direct-to-consumer strategy or focus on digitization, through our workshop, in partnership with the Accessories Council, we will uncover how brands should rethink their strategy to transform their business to meet the changes in consumer demand and successfully drive brand performance in 2021.

In this session, we will discuss:

  • The importance of transforming the end-to-end supply chain
  • How can brands maintain relationships and drive sales conversions with consumers and buyers
  • How brands can partner with different Voices to further amplify and build personalized experiences 
  • How can brands stay relevant and retain engagement in the short term future


Karen Giberson, President at Accessories Council

Julie Tsai, Marketing Manager, US at Launchmetrics