Analyzing Brand Performance: How UK & Nordic Fashion Brands Are Reshaping Their Strategies for the Future

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The emergence of COVID-19 displaced the fashion, luxury, and beauty industries worldwide in the first part of the year 2020. A crucial time for the sector in terms of utilizing data to comprehend the new direction of marketing strategies for the future. The first months of the pandemic and its impact forced the emergence of new strategies and tactics to connect with much more evolving consumers. Those tactics are now drawing the new direction for many brands in the fashion industry.

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Lauretta Roberts is Editor-in-Chief of She is also the former director of brand & propositions of global trend forecaster WGSN and a former editor of Drapers magazine. is the insights & intelligence destination shaping the future of fashion. Our aim is to provide new generation insights, intelligence and events business for the new generation of the fashion business.


Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the Univ. of Central Florida and a Masters from SDA Bocconi's School of Management.

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