On-Demand Webinar
The $373B sportswear market is dominated by global leaders such as Nike, but growth is not only about budget. Watch our panel of industry professionals to explore how challenger brands scale and compete through creativity, competitor benchmarking and data-driven marketing tactics that guide smarter strategic decisions.
In this on-demand session, you will learn from experienced industry leaders, discover success stories from sportswear brands that are scaling effectively, and gain access to a benchmarking data snapshot of the market to help inform your next move.
Brand Consultant and Former CBO at Moncler
Brand Consultant and Former CBO at Moncler
Global PR Manager
Global PR Manager
Anna Parker is Global PR Manager at TEVEO, one of Europe’s fastest-growing performance and sportstyle brands. She works across international PR and communications, supporting the brand’s visibility and growth across Europe and the US through international media strategy, brand partnerships, and strategic storytelling.
With nearly a decade of experience in brand communications, her background spans luxury PR to high-growth sportswear, advising brands across fashion, jewellery and design on strategic communications and brand positioning.
Business Marketing Director
Business Marketing Director
Lara is the Business Marketing Director at Launchmetrics, which she joined in 2021 after several years in the fashion and luxury industry at brands such as Giorgio Armani, Furla, and Bally in marketing roles. She holds a Master’s degree from the Fashion Institute of Technology in New York, where she began her international career. Passionate about bridging the gap between fashion, luxury, and technology, Lara is also a guest lecturer at Istituto Europeo di Design and Accademia del Lusso in Milan.
In a category led by global players, it is hard to know where to focus. The leaders are active across every channel, every market and every partnership.
Without a clear view of what is truly driving their performance, you risk missing the spaces where your brand could compete more effectively. The challenge is not just visibility. It is knowing where there is real opportunity to grow.
By analyzing how leading sportswear brands build visibility and influence, you can see where success is actually being created and where gaps still exist.
In this on-demand session, you will hear directly from industry leaders, on how creative thinking and data-driven decisions work together to support sustained growth. You will leave with a clearer view of the market, a better understanding of what is working today, and practical insight you can apply to your own strategy.
What is MIV?
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
5 Key Sportswear Marketing Metrics for Brand Success
The sportswear industry is growing. Despite taking a hit during the pandemic, forecasts predict that the global sports apparel market will register a compound annual growth rate of 7.55% over the next five years. This is driven by rising health consciousness and the continued crossover between sport and fashion. Meanwhile, sportswear brands are aiming to […]
The Launchmetrics Performance Awards
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